The main purpose of the project is to unite communities and professionals from different areas of activity with the aim of reaffirming each person's right to safe journeys. The central message of this campaign is that every life matters on the road.
Who was/is your target audience?
Young adults 17-25
Car drivers – professional
Powered two wheeler riders (excluding micromobility)
Education in school or in community organizations
Industrie Mică Prahova SA
If you work together with external partners, list the most important partners and briefly describe their role.
The project was initiated by Brake Foundation, UK, which provided the framework and the English version of some of the distributed materials.
Please describe the project activities you carried/are carrying out and the time period over which these were implemented.
The main activities in this project consisted in the distribution of the press release announcing the launching of the project as well as several materials covering actual themes such as movement on rural roads, speed, careless driving or driving under the influence of alcohol.
What has been the effect of the activities?
The project reached an approximate number of 1500 people via the company website and the corresponding Facebook page as well as the media distribution of the press release. It is the second time Industrie Mică Prahova SA and Drumul în siguranţă weblog support the Road Safety Week campaign initiated by the Brake Foundation.
Please briefly explain why your initiative is a good example of improving road safety.
The initiative addreses a large audience and is centered around the message that every person's life matters on the road, no matter where he/she comes from or the modality of transport he/she chooses. The campaign received a Mention in the Romanian CSR Awards Gala, the most prestigious national event which recognizes Romanian Sustainability and CSR activities implemented by Romanian companies.
How have you shared information about your project and its results?
Information about the project and its results were delivered when entering the Romanian CSR Awards.