Education campaign for safe rail-road level crossing

Polish Railway Lines launched a social campaign: "Safe rail-road level crossing". Campaign was focused on educating the right behaviours widely in the Polish society thru Ambassadors of Safety and reaching the general public with information about functioning of Yellow Sticker (since 2018) - an innovative safety feature made for shortening the reaction time of emergency services. Located on 14000 railway barriers in Poland, Yellow Stickers contains the emergency contacts and an individual identification number that allows to identify precisely the railroad crossing or passage location. The Yellow Sticker may accelerate the stopping of the train at a safe distance from the railroad crossing and prevent accidents. When something tempts us to act recklessly, it's crucial for our voice of reason to speak up and bring us back to the right path. Research conclusions was that, people taking care of safety and right behaviour in the course of our lives in Poland, are mostly women: moms, wives, sisters, grandmas or aunts. That's why we've decided to make them our Ambassadors of Safety, who appeared in our messages directed to the media and educational materials, teaching whole family safety rules on the tracks and provides information about functioning of the "Yellow Sticker". Actions taken during "Safe rail-road level crossing" social campaign were aimed at promoting it widely in society with the use of high-range media. We wanted Poland to be full of Ambassadors of Safety, where the wise women throughout the country teach their loved ones responsibility. Our campaign wasn't only about noble ideas, but about the periodical actions with a goal of raising the awareness of traffic participants. We've run informative campaigns in traditional and social media. We've distributed information materials during events dedicated to railroad safety and run workshops for the instructors of the driving training centres and the examiners of the Voivodship Road Traffic Centres. We've also organized preventive actions on the railroad crossings and lectures in schools and kindergartens.