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Describe your organisation
Dviračių kultūra (Bicycle Culture Lithuania) is a Lithuanian non-profit organisation working to promote safe, active and sustainable mobility through education, community engagement and long-term behaviour change. Our mission is to transform cycling from being perceived primarily as a sport or leisure activity into a practical, everyday mode of transport that contributes to safer roads, healthier lifestyles and more sustainable communities.
The organisation was established with the belief that mobility habits are formed throughout life and that meaningful change requires a combination of education, infrastructure, incentives and cultural transformation. Therefore, our activities focus not only on cycling itself but on the wider development of sustainable mobility competencies and travel behaviour.
Our work is organised across different stages of life and supports individuals, schools, municipalities, businesses and local communities in adopting safer and more sustainable transport choices.
Key activities include:
Ride Safe, Grow Healthy – a road safety and sustainable mobility education programme designed to help children develop safe travel habits, mobility skills and confidence from an early age.
Sustainable Mobility Certificate – a comprehensive educational and assessment framework that combines road safety, active mobility, environmental awareness, health promotion and practical transport skills for children and young people.
Cycling to School – an initiative encouraging children and families to choose cycling and other active modes of transport for daily school journeys.
Urban Hackers – a youth programme that engages young people in STEAM-based urban mobility challenges and encourages critical thinking about sustainable transport and city development.
Cycling to Work – a workplace mobility programme supporting employers and employees in adopting cycling for daily commuting through incentives, education and practical support measures.
Community Cycling Hubs – the development of local centres providing education, bicycle maintenance support, community activities and mobility-related services.
Public Awareness Campaigns – communication initiatives promoting road safety, active mobility, sustainable transport and positive mobility culture.
Research and Data Collection – monitoring mobility behaviour, participation rates, environmental impact and CO₂ savings to support evidence-based decision making.
Partnership Development – collaboration with schools, municipalities, businesses, universities and civil society organisations to create long-term mobility solutions.
Dviračių kultūra views cycling as part of a broader mobility transition rather than as an isolated activity. Our long-term vision is to contribute to a society where safe and sustainable mobility becomes the default choice for everyday travel, helping increase active transport participation, improve road safety outcomes, strengthen public health and reduce environmental impacts.
By combining education, certification, community engagement, infrastructure support and strategic partnerships, the organisation seeks to create a comprehensive and scalable model for sustainable mobility development in Lithuania and beyond.