In 2017 Lithuanian Transport Safety Administration started a campaigned which attempted to reduce the number of accidents in railways. The campaign revolved around education and communication with Lithuanian people and different groups of society. Successful results and the increased attention to safety problems in railways inspired administration to continue its mission and expand it by promoting safety in roads as well.
Slovenian private advertising company Siletra is launching a brand new web portal in the area of road safety prevention and safety. Together with local automobile clubs, companies, organizations and different field experts their mission is to raise awareness and educate about traffic education issues.
In our advertising company Siletra we also joined the organization of the road safety campaign “Stay bright” and invited two local schools (Osnovna šola Idrija – Podružnična šola Godovič in Zavratec)to participate, and we were very pleased with the actions in the Godovič kindergarten (Metuljčki and Pikapolonice group). Individual groups of children prepared creative cartoons and painted articles, either in the course of English language classes or other relevant subjects, whose main message was traffic safety and how to remain visible in traffic.