Adults

TyreSafe is addressing the critical issue of tyre-related road casualties by equipping all road users with the knowledge to identify and act on poorly maintained or illegal tyres. Our mission follows the Safe System approach, recognising human error and injury tolerances, and aims to eliminate harm through education, engineering, and enforcement. TyreSafe’s focus is on reducing incidents caused by poor tyre maintenance, illegal tread depth, under-inflation, and other defects. Research consistently shows tyres are one of the most neglected safety components. Data from our 2023 Tread Depth Survey revealed over 6 million tyres are replaced annually when already illegal. A 2022 post-collision investigation revealed that 81% of vehicles involved in incidents had tyre defects. Despite this, under-reporting in Police collisions data, Stats19, limits national awareness. TyreSafe’s campaigns, research and stakeholder engagement address this knowledge gap. We work with government, emergency services, tyre industry and other road safety groups to increase understanding and action. TyreSafe’s vision is zero harm from tyre defects on UK roads. By raising awareness, influencing behaviour and advocating for better data and enforcement, we aim to instil long-term change and reduce preventable tyre-related collisions and casualties.

Children and young people (till 25 years old) make up 41% of the world’s population (United Nations, 2024) and about 25% of this age group is represented in the EU population (Eurostat, 2024). They are an active group, often dependent on public space for movement and social interaction. Yet, that public space is not designed with them in mind, nor does it reflect their world and needs. This has consequences. Every day in Flanders, an average of 10 students (aged 3 to 18) are involved in traffic crashes on their way to school (VIAS Institute, 2019–2023). Over 60% of those victims were walking or cycling. In Europe there were still 455 fatalities amongst children and 2 388 fatalities amongst youth which shows that mobility is not yet inclusive, safe and of high quality for all.
Poorly adapted public space brings dangers and challenges, but it also has more subtle barriers. Children and young people are becoming increasingly less physically active. Regular movement is however essential for both their physical and mental health. One way to encourage this movement is by promoting walking and cycling from an early stage and at a young age.
Inadequate public space also negatively affects the independence of children and young people. About a quarter of students in Flanders are driven by car even for short trips between home and school. That’s unfortunate, because travelling independently helps children learn how to navigate their environment, assess risks, and interact with other road users. This builds confidence and equips them with the skills—and the right—to travel alone.

Based on our topic modelling study of road safety literature for older EU road users, we have identified several critical challenges that disproportionately affect the ageing population. First, older pedestrians and cyclists face significantly higher fatality rates due to frailty and vulnerability, especially in urban environments lacking safe infrastructure. Our findings highlight the urgent need for age-friendly design, including 30 km/h zones, improved crosswalks, and well-maintained sidewalks.
Second, while targeted driver training (cognitive, visual, and simulator-based) can reduce crash risk by up to 30%, these programs remain small-scale, methodologically inconsistent, and underfunded. Third, although technologies like Advanced Driver Assistance Systems (ADAS) offer safety benefits, they are underutilized by older drivers due to usability barriers.
We also address a key policy issue: the tension between safety and mobility. Arbitrary age-based licensing restrictions risk undermining elderly independence. Evidence-based, functional fitness-to-drive assessments are needed.
Lastly, our study reveals major gaps in research concerning emerging mobility modes (e.g., e-bikes, scooters) and underserved populations like older pedestrians. By applying a novel machine learning approach across multiple databases, we mapped these gaps and proposed evidence-driven solutions in infrastructure, education, vehicle technology, and licensing policy, aligned with EU Vision Zero goals and the UN Decade of Action for Road Safety

In Valladolid, one of the main road safety challenges we identified was the safety of children on school routes, especially at intersections with high vehicle flow and limited visibility. Traditional pedestrian crossings, marked only by paint, often fail to capture drivers’ attention — particularly during early morning or late afternoon hours when light conditions are poor, and traffic is dense.

Children, due to their smaller size and unpredictable behavior, are among the most vulnerable road users. Despite the presence of static signage, many drivers fail to reduce speed near school zones, and pedestrians, especially children, faced heightened risks when crossing.

We addressed this issue by implementing the Retrolight System®, an innovative smart crosswalk solution with embedded LED panels and intelligent vertical signage, in one of Valladolid’s key school routes. The system uses real-time sensors to detect pedestrians’ intention to cross and activates dynamic lighting both on the ground and in vertical signs, immediately alerting approaching drivers. By combining active visual cues with automated detection, the system significantly improves pedestrian visibility, raises driver awareness, and ultimately reduces crossing-related risks. This project serves as a replicable model for enhancing safety on school routes across urban environments.

Due to the specific characteristics of the Warmian-Masurian Voivodeship — extensive forested areas, type of the road infrastructure, and the predominance of single-carriageway, two-way roads — we record a higher-than-average number of severe traffic incidents compared to the national average. These include collisions with wild animals, crashes into roadside trees, and head-on vehicle collisions. Statistically, these are the leading causes of fatal accidents in our region. If we were able to reduce the number of such incidents to the national average, then — considering the number of fatalities — we would have a real chance of becoming the safest voivodeship in Poland. We recognize the need for infrastructural improvements: traffic separation, reducing the number of potentially hazardous objects within the road zone, and, equally important, the need to change driver behavior. Excessive speed is a common factor contributing to accidents, which we, as the Police, strive to address through monitoring and speed enforcement. However, we believe that effective educational initiatives can bring measurable improvements in road user awareness and, in turn, lead to meaningful changes in behavior on the road.

Road crashes is a major societal problem worldwide, especially in cities where pedestrians, cyclists and motorcyclists are highly exposed and vulnerable in case of a collision. The new policy of city-wide 30 km/h speed limit is intended to ensure vulnerable road users’ safety accounting for 70% of deaths in road crashes in urban areas in Europe.

Scientists urge continuously for lower speeds; however, speeding remains a model and sought behaviour among most drivers and riders, especially the young. The voices of vulnerable road users for less speeding remain weak towards our long-established car and speed-centred societies.

The National Technical University of Athens (NTUA) launched the innovative and original 30 Marathons in 30 months campaign (www.georgeruns30x30.com), aimed at promoting city-wide 30 km/h speed limit in all cities worldwide, as a key policy for safer, healthier and greener cities for all. The NTUA campaign was implemented by the internationally renowned NTUA Professor George Yannis, who is ranked 2nd in Europe and 9th worldwide in road safety science, and supported by the NTUA Road Safety Observatory (https://www.nrso.ntua.gr), a Centre of Research and Innovation Excellence on road safety with global recognition.

This impactful campaign represents a major shift towards a more human-centred approach to urban planning, where people are at the heart of design decisions.

Our project directly addresses the challenge of engaging young, high-risk drivers in road safety education. By speaking their language—short, visual, mobile-first content—we create an approachable, modern way to reinforce core driving skills and values.
Many traditional driving instruction methods struggle to capture the attention of today’s digitally native generation, resulting in poor retention of safety-critical knowledge. We're addressing this problem by creating short, practical, and visually engaging videos that directly address common driving mistakes and safety misconceptions.
Their content focuses on real-world driving scenarios that learners often find difficult—such as hazard perception, proper use of mirrors, navigation through complex junctions, safe following distances, and dealing with distractions and stress. These videos also tackle challenges specific to urban environments, such as interactions with cyclists, pedestrians, and aggressive drivers.
Another major issue addressed is the lack of access to consistent quality education outside the driving lessons. By using platforms like TikTok, YouTube, and Instagram, the project brings road safety education and awareness directly to learners' daily digital environments, reinforcing good habits through repetition and familiarity.
Our approach helps bridge the gap between theory and practice, while contributing to a culture of safety among young drivers across Europe.

At Grupo Santalucía and its Agency Network, we are concerned about accidents caused by mobility and road safety issues.

Since 2021, we have gone beyond the business sphere of the Group. We aim to extend our concern, means, and resources to society, with a special focus on older adults, to raise awareness and educate senior citizens about road risks they face, especially in cities as pedestrians. We also want to make them protagonists of the change through active listening to their requests as road users, with the aim of improving mobility and safety in their environments.

To this end, we began senior road safety campaigns in 2021. The challenges we encountered and that shape the mobility of this group include:

7 out of 10 seniors live in cities with more than 10,000 inhabitants.

Walking is a common form of travel among older adults.

Psychomotor conditions can lead to incidents during travel.

40% of traffic fatalities occur in urban areas.

Of those, 69% are pedestrian fatalities.

The fatality rate in these accidents is 4.2 times higher than for the rest of the population, rising to 9.2 for those over 85.

For a long time our roads have prioritized movement, and their design was left to traffic engineers.

But with the many challenges we face, streets need to serve more purposes beyond traffic flow. Streets are shared public spaces that should serve more goals (SDGs) and should reflect the diverse needs of all users. To turn this conversation around we launched “De rechtvaardige straat”(The Just Street).

The five guiding principles of the manifesto reframe how streets can be viewed and shaped. Creating a more inclusive, safe, and a more social and vibrant space between buildings. Safety is emphasized through thoughtful design that invites walking, cycling, and lingering without fear. Key elements include variety, accessibility, and active public participation in shaping the street environment.

Supported by thousands of citizens and hundreds of organizations, we offer this community actionable tools: inspiring content, events, and an annual action week. Together, we reclaim the street as a truly public space—where even drivers feel safe from making unintended mistakes, and all users can coexist with confidence and care.

Our goal is nothing less than systemic change: towards streets that foster safety, equity, and livability for everyone. Through De Rechtvaardige Straat, we are building a new understanding of what purpose streets serve and in parallel outline a new standard for road design and use—one that values every life and every journey. More safe streets as a result of more just and human centered streets.

More and more trucks on our roads means that the potential for dangerous incidents involving trucks is on the rise. Society’s demand for delivered goods has continued to increase. The net effect is a prediction that global freight demand will treble between 2015 and 2050 (ITF, 2019). Heavy trucks are likely to become more and not less important. Currently, heavy trucks comprise only 1.5% of vehicles on Europe's roads, yet they are responsible for almost 15% of all EU road fatalities. Vision Zero cannot be reached without tackling the challenges presented by trucks on our roads. Euro NCAP believes that fleet managers have the greatest opportunity to make changes on the road and to the safety of their fleets because usually their procurement orders are significant.

Euro NCAP’s new Safer Truck programme looks at a heavy vehicle’s ability to prevent, react, and deal with a possible accident, for example, considering the fitment of technologies for occupant monitoring and safety assistance, as well as good vision. Euro NCAP considers diverse types of scenarios in a collision: frontal, lane departure, and low-speed manoeuvring. Euro NCAP also wants to convince businesses of the economic viability of delivering safety to their fleets, which will lower the number of truck accidents whilst lowering the loss and costs for businesses.