The 'Road safety & media' webinar took place on 4 June 2014 at 11:00am CET.
“How to give greater visibility to your road safety activities to positively influence your environment”
Watch here the video recording, on our YouTube channel.
Here below, you can find the agenda and presentations:
Intrduction Susanne Lindahl, Policy officer, Road Safety Unit of DG MOVE, European Commission
The THINK! Campaign and its media strategy Tim Lennon, THINK! senior campaign manager, Department for Transport, UK
Media strategy to raise public awareness and influence political decision Jean-Yves Salaun, General Delegate, La Prévention Routière, France
Events and methods to attract media attention – examples of EYFRS and AVENUE project Vassiliki Danelli-Mylona, President, Road Safety Institute "Panos Mylonas"
