European Road Safety Charter
Good Practice


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Initiative details

Describe the characteristics of your target audience 
The moment that children make the transition from primary to secondary education, the travelling distance increases from an average of 700 meters for attending primary school to an average of 2.4 km when attending secondary school. This longer distance is coupled with an increase in more complex...

Organisation details

Yvette Melis <br><br>0031 6 12 09 79 56
Please describe the main road safety challenges/problems you have addressed or are addressing. 
• The number of casualties of children aged 4 to 15 had risen by 9% between 2014 and 2017. <br>• Every year we observe a spike in traffic casualties of children going back to school after the summer holiday (risk monitor 2016 insurers’ association). <br>• 88% of the total number of road traffic accidents amongst children going to school occur when they are cycling either to and from school.<br><br>Research by Interpolis and the Foundation for Scientific Research into Road Safety (SWOV) shows that children are increasingly participating in traffic independently and that most children have insufficient road safety skills and knowledge at the time when they start going to school independently, either by walking or cycling.<br>
What are your objectives? 
An innovative road safety training programme for primary school students with the goal of training children to be properly prepared to participate in road traffic

WegWijsVR is an innovative, educational road safety package that has proven to be effective and that prepares young primary school students to participate in traffic situations independently. With WegWijsVR, children can walk or cycle to school in a virtual 3D environment and on their way come...

Project activities

List the actions you carried/are carrying out 
Friday, 6 May, 2016 to Tuesday, 14 May, 2019
Name of action 

• 2016-2017: Development of WegWijsVR & 1st scientific experiment with WegWijsVR
• 2017-2018: Continued development of WegWijsVR & 2nd scientific experiment involving WegWijsVR
• September 2018: Market launch of WegWijsVR
• February 2019: Marketing campaign for WegWijsVR


What has been the effect of the activities? 
In order to test the effectiveness of WegWijsVR, the SWOV was commissioned by Interpolis to conduct a first scientific experiment among primary school students in the Netherlands. Based on the recommendations that followed from this study, WegWijsVR has been adjusted and improved. A second effectiveness study was conducted at the beginning of 2018. In it, SWOV investigated whether (virtual) training of road traffic situations with WegWijsVR significantly improved the knowledge and insight, skills, attitude, and awareness of its users in the context of road safety. The experiment was conducted among more than 400 primary school students (groups 5 to 8, ages 8 to 12). This study showed that the road safety competencies of children that used WegWijsVR significantly improved. Children that practised with WegWijsVR tested significantly better and safer at performing road traffic tasks compared to the control group. In the experiment’s pre-test, only 16% of the road traffic situations were, on average, performed safely. Furthermore, not a single child managed to complete all of the tasks successfully in the pre-test. In the experiment itself, all the children were trained with WegWijsVR for 20 minutes a week for 6 weeks. The post-test results saw an increase of safely performed road traffic tasks to 49%.The results also show a significant increase in both the basic and more complex road safety skills. Skills Pre-test Post-testAwareness of other road users 72% 89%Crossing the road safely 69% 89%Awareness of traffic signs 96% 97%Viewing behaviour right 54% 80%Viewing behaviour left 44% 80%Viewing behaviour over shoulder 35% 73%This makes WegWijsVR the first road safety training programme in the Netherlands that has been tested on behavioural effects within a virtual environment and that has demonstrated the positive results of such training (SWOV: Twisk, Vlakveld & Commandeur 2006; Twisk et al 2014). In addition, we can see that children and parents are enthusiastic about WegWijsVR:• Children grade WegWijsVR with an average score of 8• 80% of children experience WegWijsVR as instructive and fun • 64% of the parents experienced WegWijsVR as being instructive
How have you shared information about your project and its results? 
It is the ambition of Interpolis and Veilig Verkeer Nederland that WegWijsVR is available for all primary school students in the Netherlands. WegWijsVR is rolled out by the provinces and local municipalities. <br>In addition, mass-media campaigns have been set up to draw the attention of target groups to the problem of increasing numbers of casualties of under school-aged children and the importance of properly preparing children to safely take part in actual road traffic situations.<br><br>
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
External evaluation
When did/will you carry out the evaluation? 
Before and after the intervention
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
Number of control groups 
Please list the indicators you use to measure success 
road safety competencies, traffic skills
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
surveys, experimental design

Supporting materials