Please describe the main road safety challenges/problems you have addressed or are addressing.
The circumstances of tragic accidents have been heavily discussed recently in the media in Hungary when youngsters have died due to distraction by wearing earphones and headphones while on the road. The society was very much shocked and people tried to find solution as one death is too much not to mention these young people. Distraction is an important issue often resulting in serious situations on the road. Several drivers, cyclists, joggers, e-roller users, e-bikers, pedestrians are wearing earphones and headphones while on the road in order to enjoy time spent in traffic. Some of them travel more than an hour two times a day, which might be approached and perceived by them as waste of time. They do not deal with the risks caused by the noise cancelling effects of earphones and headphones, resulting in dangerous situations. They are not aware of the fact or ignore it, that while wearing these devices they do not properly perceive the motion and intention of the fellow participants in traffic. It is quite a new phenomenon and primarily young people are affected but it is not rear to see middle-aged drivers involved as well. As more and more people in Hungary are affected, we considered as important to run a campaign.
What are your objectives?
on the one side we would like to call attention of all participants of traffic to the fact that wearing headphones and earphones while on the road is dangerous.
on the other side we would like to call upon the decision makers – “#SpeakUp” - to take action as usage of earphones and headphones are not prohibited in Hungary
we would like to raise awareness of the society
we request teachers to draw attention to the dangers during traffic education of pupils
we would like to reach not only youngsters wearing these devices but also their families
One of the main goals and tasks of Magyar Autóklub is to foster the improvement of road safety by rendering traffic education to MAK members and Hungarian citizens during their whole lifetime, to call attention to possible risks, raise awareness by campaigns, and contribute to the diminishing of accident numbers with special emphasize to serious and fatal accidents.We carried out a very successfull awareness and advocacy campaign during the Fifth UN Global Road Safety Week in May after having received the FIA Road Safety Grant. We wanted to call attention of the whole society, the press, the local leaders and the decision makers to the risks arising from a new phenomenon i. e. wearing headphones and earphones while on the move.After having carried out a lot of different and very successful road safety campaigns and projects during the last 25 years, we have recently realized the dangers arising from a new phenomenon, i.e. accidents caused due to distraction by wearing of earphones and headphones in order to listen to music, talk to each other by phone or even learning languages. However, no campaigns have been running aiming at raising awareness and showing dangers of this phenomenon in Hungary. We wanted to deal with this phenomenon and call attention of the whole society, call upon the decision makers, as well as raise awareness of dangers. Our goal was to contribute to the improvement of road traffic, to change traffic behaviours of young people in order to diminish accident numbers, especially to avoid serious and fatal accidents caused by distractions.
What has been the effect of the activities?
The evaluation, carried out internal, was based on figures received by Google Analytics and the comments received on social channels (Facebook, YouTube, Instagram). We have collected and analized the press coverage as well:https://www.ridikul.hu/cikk/2019/05/08/a-tuleleshez-minden-erzekszervedre-szukseg-van http://os.mti.hu/hirek/144782/a_magyar_autoklub_kozlemenyehttp://videk.ma/2019/05/magyar-autoklub-veszelyes-kozlekedes-kozben-a-fulhallgato-hasznalata/https://acmwallet.co/2019/05/09/a-magyar-autoklub-kozlemenye/http://mywebtv.hu/hirek/az-eleted-is-mulhat-rajta-megeri-szlogennel-kampanyt-inditott-a-magyar-autoklub + https://www.facebook.com/pg/mywebtv/posts/?ref=page_internal
How have you shared information about your project and its results?
We have promoted our initiative through our homepage, MAK newsletter, own social channels and payed channels. We are disseminating results primarily through our homepage and magazine.
How many people did you reach/have you reached?
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before, after and continuous monitoring
Please list the indicators you use to measure success
• number of individuals reached by the poster, video on our homepage, Facebook page, Instagram, YouTube channel
• number of Likes
• evaluation of comments arrived at our social channels
• number of press coverage and feedback received
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
evaluation of comments on the social channels,
feedback from the reader of the MAK magazine “Autósélet”