European Road Safety Charter
Good Practice

Veilig fietsen naar school

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Veilig fietsen naar school

Initiative details

Describe the characteristics of your target audience 
Our primarily audience are the children who participate in the ANWB Streetwise lessons. We believe it’s safer for children to were a helmet when riding a bike in traffic. But for this project we aim for children with the age of 6 and 7, group 3 and 4 of the primary school. Children younger don’t tend to ride their own bikes to school. They sit on the back of their parents bike or they get driven by car. We don’t want to aim for children older than 6 and 7, because we want children to get used to wearing a helmet at a younger age. Secondly off course the parents of these children because the have a huge influence on the behavements of the children.

Organisation details

Maarten G. KokProjectmanager ANWB Streetwisemkok@anwb.nl0031 06-11589927
Please describe the main road safety challenges/problems you have addressed or are addressing. 
The safety of children while riding a bike to school. These days the traffic jams at schools before opening are a real problem. These, often small, streets are full with parents dropping their children off in cars, bikes or ‘bakfietsen’. These traffic jams have become a dangerous area for children who go to school with their own bikes. When it’s this busy around the schools the chance of children falling off their bikes is bigger which can cause serious head injuries. We believe that handing out free helmets can make a real difference and can decrease the amount of head injuries amongst young children in traffic.
What are your objectives? 
For the first year we have 2 objectives: -We would like to see a 20% increase of helmet use with the children who participate in our project. -We want to raise awareness for the theme ‘helmet use amongst children’ and with this increase our authority and
ANWB Streetwise is a social project that started in 2006. We educate children from 4 to 15 years during our traffic lessons. We’re always looking for new initiatives to make are lessons as up to date and innovative as possible.That’s why this year we will start with a new project within ANWB Streetwise. Veilig fietsen naar School is a project that we will implement in our lesson (Blik en klik) we give to 6 and 7 year olds. The project is a collaboration of ANWB Streetwise and the Edwin van der Sar Foundation. The ex-football player has a foundation that focuses on participation/revalidation and prevention of people with a brain injury.

Project activities

List the actions you carried/are carrying out 
Wednesday, 3 April, 2019 to Tuesday, 15 October, 2019
Name of action 

Veilig fietsen naar school


What has been the effect of the activities? 
Our external evaluator will do 3 kinds of measurements; first measurements, post-measurements and follow-up measurement, at 9 different schools.-external evaluation-before and after intervention-6 interventions groups-3 control groups
How have you shared information about your project and its results? 
In the Netherlands we have 12 provinces, we will start giving away the free helmets in 2 of them. Our measurements in these 2 provinces will be the highest with 3 schools in each. <br>And in 3 other provinces we will choose 1 school for measurements. This way we will disseminate our measurement across 9 schools divided over 5 provinces. <br>
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
External evaluation
When did/will you carry out the evaluation? 
Before and after the intervention
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
Number of control groups 
Please list the indicators you use to measure success 
At the zero measurement we will measure: - the amount of children who go to school on a bike - the amount of children who go to school on a bike with a helmet At the post-measurement we will measure: - the amount of children who go to school on a bike -
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
In the 2 provinces that we give away the helmets, we will start with a first measurement in the week before we go to the school with our ANWB Streetwise lessons. In the week after the lessons we will do a post-measurement. And a month after our lesson we

Supporting materials