What has been the effect of the activities?
The campaign is Polish nationwide.
Our events have been carried out in the cities among Poland,
Our campaign is developing constantly, in 2022 we further extended its formula and from year to year we increase the zone, observing local needs. We increased the number of events to 16 (May-September).
The campaign has been evaluating over the years, it started with events on motorways (on service areas) and then the following year it was organized in cities to reach people who move on motorways and expressways. This year we are also focusing on cities, but 1/3 of the campaign is being carried out in holiday resorts, for examples on beaches to focus on drivers who are resting on vacation and in a few days will be returning home.
We are also expanding the zone and equipping cities with AED as part of the campaign. As part of the expansion, in addition to providing drivers with knowledge in the field of road safety and the principles of first aid, we have introduced a test zone, a massage zone and additionally this year a simulator zone: rollover simulator, collision simulator, educational aspect, raising awareness of road accidents.
In 2021 we performed over 10 000 health tests and detected various diseases, such as diabetes, eyesight defects among adults (drivers!) and kids or blood pressure problems.
Thanks to our action of in 2021, over 1 million Poles are within the reach of life-saving defibrillators.
We do not forget about children whose activeness in the zones is almost 50% / 50% with adults. And here, since the second year of the campaign, a large part of our zone are activities for children zone where we teach children how to safely move on the roads and how to properly provide first aid.
The Safe Motorway awarded in 2019 by the Günter Geyer Award for Social Conscience (competition organized in Austria of almost 50 insurance companies from 25 countries).
Please briefly explain why your initiative is a good example of improving road safety.
Road traffic today is inherently dangerous. Our campaign is defined as campaign with the goal to inform, persuade, and motivate a population to change its attitudes and/or behaviors to improve road safety. Our campaign is influencing road user behavior. We hope that in this way they will learn good habits.
We reach drivers on the roads, in cities or motorized tourists. We educate not only adults, but also children through play. Conscious children have an impact on the behavior of their parents. We educate in a holistic approach - we talk about safety and first aid, but also about prevention or relaxation.
How have you shared information about your project and its results?
The campaign is constantly publicized through national and local media, through social media(Facebook, Instagram, LinkedIn, YouTube, Tik Tok), through a dedicated website. And also during the events carried out through hostesses inviting local drivers, city residents and tourists to get involved. There are also competitions carried out by social media promoting knowledge. We engaged over 10 000 people in our quiz on Facebook and the first two materials on Tik Tok were watched by over 2 million people for 2 weeks)
Below are links to videos showing how the campaign looked like: