If you work together with external partners, list the most important partners and briefly describe their role.
Alongside the aPR, its partner the Group Renault Corporate Foundation was involved in the funding and development of the initiative. Local branches of the Group Renault have also participated to the testing phase in Colombia and Morocco. The project also received support from the Traffic Injury Research Foundation (Canada), the association AURORE (France), and the NGO Alinagnon (Benin). They especially contributed to the trials and improvements of the illustrations by organizing sessions with young students and migrants. Evaluation forms and guidelines in French, Spanish and English have been created and sent to the local coordinators organizing these sessions. Thanks to these tools, they were able to share their experiences and help us enhancing Road4us.
Please describe the project activities you carried/are carrying out and the time period over which these were implemented.
The Road4us project in various steps:
1. Assessing the damage - From December 2018 to February 2019 - Following the WHO's alarming figures, we decided to create Road4us, the first platform accessible to everyone, children, and adults, throughout the world, to raise awareness about road dangers and on how to behave.
2. Identifying the main issues and messages - From January to February 2019 - We identified around the world the leading causes of accidents and high-risk behaviours on the road. Based on our research, we established priority prevention tips compiled in about fifteen themes.
3. Raising awareness with illustrations - From February 2019 to July 2019 - We illustrated these issues so everyone could understand them. They are simple and non-text illustrations with universal codes, accessible to all.
4. Testing for an optimal tool - From April 2019 to June 2019 - Before the website was created, the illustrations were tested on different audiences (children, adults, groups and individuals) with different nationalities and cultural backgrounds. Based on their feedbacks, we optimized the illustrations, so the messages were as comprehensible as possible. Through questionnaires, in English, French and Spanish, various criteria were assessed : the level of general understanding, the preventive message that the picture underlies, the relevance of the picture regarding the road safety situation in the country where the evaluation occurred.
5. Construction of the online platform - September 2019 to January 2020 - Following the test and improvement of the illustrations, the Road4us platform was created. The textual content of the website was drafted and translated in eight languages. When all the elements had been gathered, an external provider designed the website.
6. Launching of the Road4us website in February 2020: a tool for road users and organisation involved in road safety. After months of testing, Road4us was launched in January 2020. It is now accessible, totally free, in 8 languages. After reviewing the illustrations, they can be downloaded, printed if needed in colours or black and white, to raise awareness among the target audience and therefore, encourage good behaviours.
7. Communication and dissemination of the Road4Us platform - February 2020 - The Road4us platform was first shared with partner NGO's and individuals who contributed to its creation, as well as our main corporate sponsor. To communicate on this project on a larger scale, the association published a teaser video explaining the project and calling for ambassadors. This video was shared through social media (Facebook, Twitter, Instagram, LinkedIn), but also through newsletters, both from our NGO and the Renault Foundation. The association also published articles on its website, as well as a press release (attached in the supporting links). In February 2020, the association PrÃ©vention RoutiÃ¨re attended the 3rd Global Ministerial Conference on Road Safety, as the only French NGO. We took this opportunity to present Road4us during network moments and at the PRI Conference (PrÃ©vention RoutiÃ¨re Internationale), where Zoleka Mandela was invited to speak.
8. Relaunch of Road4us in 2021. In 2020, the dissemination of the Road4us platform was put to a halt due to the COVID 19 pandemic, and the closure of schools worldwide. In 2021, the association hopes to restart the dissemination and communication of Road4us and to follow an effective media strategy. Therefore, the creation of a new user guide (in 8 languages) is underway. This new support would be intended to different publics, and especially to a new network of Road4us ambassadors within schools, companies, local authorities and civil society actors.