European Road Safety Charter
Good Practice

Road safety, entertainment and social prevention

Road safety, entertainment and social prevention

Initiative details

Describe the characteristics of your target audience 
Citizens of all ages around the world, with social initiatives offline in the squares, shops, schools of all kinds and degrees and events with significant media coverage. In addition, online initiatives are carried out in the various social networks, on our own platforms, partners and third parties.

Organisation details

GuidaBoh ® 3779750012
Please describe the main road safety challenges/problems you have addressed or are addressing. 
Spreading good practices on road safety.
What are your objectives? 
Prevention and dissemination of good practices and services to reduce the number of accidents, injuries and victims on the roads.
Road safety campaign and social prevention dedicated to the dissemination of good practices to citizens of all ages.

Project activities

List the actions you carried/are carrying out 
Friday, 14 August, 2015
Name of action 

GuidaBoh ® diffusion of road safety, with particular regard also to moments of fun both day and night.


What has been the effect of the activities? 
Excellent results in the Italian national territory.
How have you shared information about your project and its results? 
Both online and offline with significant feedback at local, regional and above all national level with high impact. The initiative is easily transferable, allowing the transfer, dissemination, or application of results, experience, knowledge and good practices on a national and European scale with other media value in terms of visibility. Furthermore, the initiative is constant over time, we have already been doing this for many years and we will continue also for the future with measurable results.
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
Number of control groups 
Please list the indicators you use to measure success 
Analytical statistical data with professional analysis tools in social and online portals. While offline through surveys, testimonies and video testimonials.
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Professional analysis tools for online actions. While for offline actions surveys, interviews, testimonials and documentation of events with photos and videos.