Please describe the main road safety challenges/problems you have addressed or are addressing.
A big percentage of road accident victims in Cyprus and the rest of Europe are young people under the age of 25, many of them not wearing helmets.<br>As a pioneering member of the European Road Safety Charter since 2004, Cyta always believed that it is very essential to start educating and cultivating road safety awareness from the very early stages of a child’s life.<br><br>Why is Cyta involved?<br>1. The fact that the use of helmets in Cyprus was limited and the number of road accident victims (especially young motorists/cyclists) was big.<br>2. Our need as Cyta to keep being loyal to our commitment to Road Safety and keep supporting the targets of ERSC and the work of the Cyprus responsible bodies for Road Safety (Police and related Ministries), by contributing to the creation of Road Safety awareness through innovation, with young people in focus.<br>3. The need to contribute to the cultivation of road safety awareness starting from the early ages.<br> <br>
What are your objectives?
Create awareness all over Cyprus and contribute to the cultivation of Road Safety consciousness especially among young people
The helmets are given as a present from Cyta to all children visiting the Police Road Safety Park in the capital of Cyprus, Nicosia, in order to encourage them to use them in their daily activities .i.e. cycling, roller skating etc.Since 2007 Cyta has offered more than 100.000 helmets.The park is visited yearly by approximately 10.000 pupils of kindergartens and primary schools from all over the country, in order to receive both theoretical and practical education from the Cyprus Traffic Police Officers in a specially designed area that simulates real life road environment conditions (road, pavements, traffic lights, pedestrian crossings, model cars, bicycles, etc.). The visits are organised within the framework of their school activities. Cyta is the leading telecommunications provider in Cyprus and its involvement to the society and support to various aspects of life in Cyprus mainly focuses on Technology, Education and Environment.Recognising the importance of contributing to Road Safety and the saving of lives, Cyta has been turning its commitment to ERSC into action from 2004 to present, not only with this action of offering helmets to children visiting the Road Safety Park of the Cyprus Police, but with many other actions and innovative initiatives and creating big awareness all over Cyprus, which despide its small size, compared with other countries- members of the ERSC, it has proportionally a very big percentage of member-organisations to the ERSC.See related website https://www.cyta.com.cy/road-safety/en
What has been the effect of the activities?
1. According to the reports of the Cyprus Police for the period of 2010 – 2014 (see attached table statistics), motorists-victims of road accidents in Cyprus (totalling 81) decreased from 19 to 14 respectively. Out of these 44 were motorists Holders of Learner’s Permit -HLP (17 years old). The importance of these statistics is the fact that victims holders of HLP were decreased by 54% in 2013 (from 13 to 6), while the decrease in 2014 compared to 2012 reached the impessive percentage of 85% (from 13 to 2). A similar impressive decrease applies for seriously injured HLP (from 81 in 2012 to 38 in 2014).Taking into consideration that Cyta’s initiative began in 2007, the abovementioned decrease can be linked to the first HLP drivers, that must have received as children training at the Cyprus Police Road Safety Park and a Cyta helmet.2. The interest of organised groups of children to visit the Police Park and receive training on Road Safety is very high and the free helmet is a very strong incentive.3. Since 2007, the Ministry of Education & Culture has endorsed lessons on Road Safety as part of the primary & secondary education . In 2015 the lessons have been extended to cover the Upper Secondary Education as well.
How have you shared information about your project and its results?
The initiative has been publicised since it began in 2007 and every year new publicity is given with every occasion, i.e on the occasion of offering the new quantity of Cyta safety helmets to the Traffic Department of the Cyprus Police, as well as through related activities, such as the event to achieve the Guinness World Record etc.<br>These actions on Road Safety are always promoted via Cyta’s website https://www.cyta.com.cy/road-safety/en and Cyta’s social media acounts i.e Facebook, Twitter and You Tube https://www.youtube.com/watch?v=6SHvalEVsmM&feature=youtu.be <br>Also, press releases are sent to and published by print and electronic media (including social media), CDs sent to Media People and to other organisations, such as the EFQM (EuropeanFoundation of Quality Management) etc. Representatives of Cyta participate as guests/speakers to TV / Radio programs, seminars, conferences and other events related to road safety issues. <br>
How many people did you reach/have you reached?
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Please list the indicators you use to measure success
Facts speak for themselves! The small island of Cyprus started an initiative that succeeded spreading the message for helmets and safety, not only in Cyprus, but in Europe and all over the world.