What has been the effect of the activities?
TIER's drink riding feature aims to discourage drink riding and prevent people from using an e-scooter under the influence. Whilst we can't measure behaviour change as a result of this feature, we can measure the volume of people who have seen the reminder then taken a cab, as an indicator of how effective the campaign has been. Across all cities, 138,000 riders have seen the message so far. The feature has gained far-reaching media coverage (please see links below) including in publications with a large readership, helping to future spread TIER's safety messages.
Please briefly explain why your initiative is a good example of improving road safety.
TIER e-scooters already come with best-in-class safety features which minimise the risks to riders and the public. That includes innovations like prominent indicator lights, shock absorbers and a large front wheel, which provides greater stability. Our scooters also have triple brakes and a double kickstand which means TIER leads the sector in safe stopping-distance and wind topple tests. Yet when it comes to curbing drink-riding, we have gone the extra mile by rolling out our new and unique feature in several cities, including London, Paris, Stockholm, Oslo and Helsinki. Our 'anti-drink-riding' feature is active in key cities and aims to discourage riders from drinking and taking an e-scooter, instead providing them with an alternative mode of transport home. We are so committed to road safety that, through this feature, we are actively telling prospective customers not to take our service and re-directing them to a competing mode of transport.
How have you shared information about your project and its results?
Visit links (media coverage, social media and blog).