What has been the effect of the activities?
The KLIK project strength is reflected in continuity and a wide range of adolescent population. The action is accomplished throughout the country, in small and large schools, from north to south, east and west, on land and islands.
• Before the pandemic caused by Covid 19, the KLIK program was on a flight in 2019 when it was realized in 110 high schools, universities and colleges, with more than 8000 pupils and students or a quarter of the graduation year population. After early March when the Covid 19 restrictions were lifted in less than two months about 500 students from 20 schools participated in the preventive-educational program.
• Over 350 works have been reported for the production of video clips over the past seven years.
• The awarded videos are continuously presented in the Program 1 of the Croatian Television "Transport Info" program, and this represents about 1,000 publications annually.
When launching the Program, our communication with schools was not simple as they were quite reserved in finding the time to implement the action. Nowadays the schools directly contact HAK and reserve their time needed to carry out the action.
The value of KLIK may best be explained through the National Road Transport Safety Program of the Republic of Croatia for the period 2021-2030 where KLIK is explicitly quoted as the program to be implemented in order to prevent the traffic related injuries and fatalities of young people.
We cannot say how many (young) lives have been saved thanks to the preventive educational program KLIK, but if we have (and we are certain that we have) saved even one life, we have done much.
Please briefly explain why your initiative is a good example of improving road safety.
In accordance with the potential of organizations that would be interested in a similar initiative, the process can be adapted relatively easily. The program must rely on experts who understand the problem of traffic accidents, who are eloquent enough to pass with passion the messages to young people. It should be noted that KLIK is not a commercial program, but funding for it and similar projects can be cumulated from different funds. HAK will be very happy to demonstrate to interested parties the implementation of KLIK in all the elements. Thanks to its role in the society, KLIK - the preventive educational program is relatively simple for implementation.
How have you shared information about your project and its results?
KLIK has acquired a high reputation at all levels (local, regional and national). The information about activities is shared on Radio, Television, Internet sites, professional meetings... Every day, short video clippings on the theme of responsible behavior in traffic, resulting from activities created in the project are shown in the TV show "Traffic Info". And the most important; students discuss among themselves about the messages from KLIK, they share the received information with their acquaintances, parents. The film about the KLIK is sent by Wetransfer (video message compilation sent to Wetransfer ERSC-helpdesk@Ricardo.com ).