Wie gehen Sie vor, um den Erfolg Ihrer Maßnahme zu bewerten?
The success of entire campaign and different actions is evaluated with different methods and evaluation tools.The initial evaluation of situation with seat belts in coaches was carried out before intervention and beginning of LTSA’s campaign. It was an internal evaluation done by LTSA’s inspectors. The findings were taken as a basis for the start of the campaign and accordingly to initial numbers the goal for upcoming year was set.Further evaluation of number of people wearing seat belts had different approaches. The formal internal evaluation was continuously used with inspectors carrying our road checks of coaches to see the numbers of people who do fasten their seat belts. However, there were instances where drivers encouraged passengers to fasten their seat belts just before the inspector got into the coach. To avoid possible manipulations and false information, LTSA has introduced “secret passenger” internal evaluation with a LTSA representatives regularly taking trips with coaches to evaluate not only the number of passengers who do fasten their seat belts, but also to have a chance to see habits of drivers and passengers related to the issue. This proved to be effective way to carry our further evaluations. It has also provided a chance for everyone within the institution to take an active part in the campaign as everyone who had/is having a chance to travel with coach contributed to the monitoring of current tendencies of passengers. Our external partner – Police Department has also carried out evaluation and provided gathered information during their road inspections and checks.Another set goal of the campaign is to increase awareness of passengers and drivers. A lot of actions taken and planned for future are related to this. The success of these actions will be evaluated by constant surveys (for example – student survey) and measurement of effective reach of social ads carried out during the campaign.
Wie werden Sie Ihre Ergebnisse verbreiten?
Results of the campaigns will not only indicate the success of the initial actions and steps taken to encourage people to wear seat belts in coaches, but it will also be the guiding line for upcoming years’ actions. The results will be communicated within various instrument and bodies across the country. Bus operators, bus stations, police department and other partners will use results to see whether current tools used are working or there should be a slight change in the approach.<br><br>The results will also be presented to the citizens of Lithuania as it may become a tool to educate and encourage people to follow the example of those who do fasten their seat belts in coaches. <br><br>The promotion of the initiative goes step by step with every action of the campaign as the increased awareness of the problem is one of key goals of LTSA’s initiative. Posters, social campaigns, educational meetings and institutional cooperation are some of the tools which have been used for promotion. There has also be stickers, surveys which have helped to spread the message of the initiative. <br><br>LTSA is also happy that our main partners have also engaged in the promotion of the campaign and have been spreading the news about initiative. <br>
Wer wird die Evaluierung vornehmen?
Wann werden Sie die Evaluierung durchführen?
Before, after and continuous monitoring
Bitte führen Sie die Indikatoren auf, mit denen Sie den Erfolg messen wollen
Increased number of passengers fastening their seat belts in coaches
Raised awareness: people reached by social and media campaigns
Educational materials distributed among bus stations, bus operators, bus drivers and passengers
Increased institutional cooperation
Bitte beschreiben Sie die Evaluierungswerkzeuge, die Sie verwenden wollen, z. B. Umfragen, Interviews, Schwerpunktgruppen usw.
Official road inspections to evaluate number of passengers fastening their seatbelts
“Secret passenger” evaluations
Media statistics evaluation