Please describe the main road safety challenges/problems you have addressed or are addressing.
Urban mobility is not gender-neutral. Public and shared transport often fails to accommodate the diverse and complex mobility needs of women. Men in the UK continue to make twice as many cycle trips compared to women . We see this pattern emerging in new forms of micromobility too, like escooters, but not everywhere and we need to identify what broader factors are negatively affecting uptake. Our ridership profile in the Nordics is close to even between women and men, all countries with longer histories of gender inclusion, suggesting micromobility may not be the challenge to increased adoption. TIER is committed to understanding how micromobility innovation can respond to barriers that prevent women from moving freely in cities, and to develop and share best practices across the 500+ cities we operate in. To change mobility for good, and understand the mobility needs of women, TIER partnered with Safe & the City to conduct a multi-regional study of 403 women in the UK and 411 women in Berlin. Note that this study is part of a broader shift within TIER, including Women of TIER, which strives for a diverse and inclusive workplace and industry by showcasing female role models and a DEI strategy to improve representation at all levels of our business so it too reflects a more inclusive rider base.