European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

Please describe the main road safety challenges/problems you have addressed or are addressing. 
The problems on Schleswig-Holstein's roads are manifold and the numbers alarming: 85.000 accidents per year, more than 15.000 people injured and more than 100 people killed. Every 7 minutes the police in Schleswig-Holstein is called to a traffic accident - from the cycling accident on a small street to the big car pile-up on the highway. Given the very diverse road safety problems in our state that has rural and urban areas we decided to try and tackle as many of them as possible dedicating one full day of programming to each of them for three weeks.

Project activities

List the actions you carried/are carrying out 
Thursday, 2 February, 2017
Name of action 

In collaboration with the Landespolizei Schleswig-HolsteinOur reporters accompanied the police while looking for speeding drivers, people driving their cars under the influence of alcohol and drugs, people using their cell phones while driving, and confronted those drivers with the potential consequences of their actions.One reporter tested and reported about a drunk driving simulator to better describe the impact of alcohol on a person’s driving ability.Our reporters accompanied the highway police to talk about highway safety and the dangers of aggressive driving.Our reporters and hosts talked with the police about what you can do to make your bicycle safer and how to be safe as a cyclics on the road   In collaboration with the Verband des KFZ Gewerbes Schleswig-Holstein) Our reporters  visited car garages and described the process of car inspections and what to look for relating to road safetyWe gave away vouchers for car safety inspections to raise awareness for proper road safety measures and to improve around 20 cars with the help of our partners.For our radio and online reports:We talked with people who have been in traffic accidents, people who have lost loved ones due to traffic accidents, first responders about their experience in dealing with accidents, experts on the future of road safety and with traffic psychologistsOur morning show hosts invited a driving instructor into the show to talk about learning how to drive and the most common dangerous mistakes, young drivers have to try and avoid.Our morning show hosts tried (and succeded) to retake their practial driver’s licence test while being filmed by our online video journalists.We asked our listeners and readers to tell us about specific road safety concerns in their neighbourhood. Then we sent our reporters there to raise awareness and to distribute our “Schleswig-Holstein fährt fair”-posters.Our reporters visited a school during the morning rush hour to talk with children, parents, teachers and drivers about the road safety issues around schools.We talked with countless people in Schleswig-Holstein on air and online about their opinions, problems and advice concerning road safety in our state and encouraged and engaged in discussions via our social media channels.


What has been the effect of the activities? 
Since the main goal was to raise awareness, we evaluate the performance of the initiative based on the number of people we reached and the feedback we received.- 400.000 daily listeners on the radio- More than 1.000 phone calls during the three weeks of focussed programming related to the different road safety topics and concerns- Around 100 “Schleswig-Holstein fährt fair” posters distributed per request from listeners- Up to 150 reactions to our Facebook posts
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
Please list the indicators you use to measure success 
Number of people reached by the campaign and feedback received

Supporting materials