What has been the effect of the activities?
A pre/post evaluation was carried out using an online panel survey (Indiville survey agency, Belgium) measuring campaign reach, campaign appreciation, knowledge, attitudes and self-declared behaviour on safe following distances. The survey results were completed by following distance measurements carried out by the Flemish Road Agency.
How have you shared information about your project and its results?
Presentations at road safety expert meetings, Flemish Road Safety House, road safety workshops and seminars
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before and after the intervention
Please list the indicators you use to measure success
knowledge of target audience on safe following distance (two-second-rule)
attitudes of target audience towards safe following distance (risk perception and social norms)
self-declared behaviour of target audience regarding safe following distance
campaign reach (share of target audience that has seen/heard the message, overall and by media type)
campaign appreciation (share of target audience that appreciates the message, by quality category, overall and by media type)
following distances on a selected number of measuring points in Flanders, by day of the week and time of the day
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
online panel survey (Indiville survey agency, Belgium)
following distance measurements (Flemish Road Agency, Flanders)