What has been the effect of the activities?
On social media, the Vision Zero video was viewed 194,000 times and shared 1,550 times, and close to 500 people expressed their opinion on how to make our traffic safer. We published 4 opinion pieces, covering all the major and most popular Estonian newspapers. At the Opinion Festival, traffic specialists took the floor and their discussion reached the social and news media as well.
How have you shared information about your project and its results?
The film was used as an introductory performance at different events (seminars, conferences, briefings, meetings, etc.), whose audience consisted of regular citizens, representatives of local governments, journalists and other cooperation partners. To remind them of the video, reflectors were handed out to the audience. In addition, we share the animation videos on the Road Administration’s website, YouTube, Facebook, etc. We also managed to publish opinion pieces in the most common newspapers in Estonia and started the discussion there.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before, after and continuous monitoring