European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

Initiative details

Describe the characteristics of your target audience 
Everybody concerned with mobility.
Please describe the main road safety challenges/problems you have addressed or are addressing. 
Tyres are the only point of contact between the vehicle and the road, which is no larger than the surface of a postcard. It is therefore essential that drivers choose the right tyres and make proper use of all information available to them, starting with the information on the tyre label. Furthermore, once purchased, drivers are required to maintain them in good service conditions.
What are your objectives? 
In the effort to promote good practice with regard to Road Safety, the ETRMA has launched the TyreAWARE campaign, which consists of basic guidelines and recommendations for tyre dealers and consumers.
The materials available on the website are intended to help the value chain to share best practices about tyre handling and storage, service life and basic tyre safety and maintenance for consumers.

Project activities

List the actions you carried/are carrying out 
Sunday, 1 May, 2016
Name of action 

Website ( online since May 2016. Two information campaigns were carried out since its launch.Information material available in 14 languages.Interactive participation through a quiz and videos.The campaign is built around 4 pillars:- tyre selection (e.g. tyre label information)- tyre storage- tyre service life (e.g. tyre pressure, tread depth, maintenance, pressure, winter tyres),- tyre maintenance (e.g. inspection, inflation).It encourages and explains, through easily understandable text, pictures and videos, how to check e.g.:  - tyre pressure,- tyre tread depth,- tyre damage,and what to do in case of problems.All of this information is translated in 14 languages and is aimed at raising awareness of tyre maintenance and service life to tyre dealers, authorities and drivers in order to improve overall road safety and tyre performance.The quiz, proposed on the website, is a playful and educative way of testing the knowledge acquired.The TyreAWARE website supports TISPOL and participates in the EDWARD Safety Pledge. 


What has been the effect of the activities? 
Intermediate evaluation in October 2016:- how many articles were published regarding the project- number of visits to the TyreAWARE website- how many people took the quiz- what are the quiz results
How have you shared information about your project and its results? 
As the project is still ongoing, no results were communicated yet.
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
Please list the indicators you use to measure success 
- number of articles published in press, number of visits on TyreAWARE website, number of quiz-participants
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
None yet