Website (http://www.tyreaware.org) online since May 2016. Two information campaigns were carried out since its launch.Information material available in 14 languages.Interactive participation through a quiz and videos.The campaign is built around 4 pillars:- tyre selection (e.g. tyre label information)- tyre storage- tyre service life (e.g. tyre pressure, tread depth, maintenance, pressure, winter tyres),- tyre maintenance (e.g. inspection, inflation).It encourages and explains, through easily understandable text, pictures and videos, how to check e.g.: - tyre pressure,- tyre tread depth,- tyre damage,and what to do in case of problems.All of this information is translated in 14 languages and is aimed at raising awareness of tyre maintenance and service life to tyre dealers, authorities and drivers in order to improve overall road safety and tyre performance.The quiz, proposed on the website, is a playful and educative way of testing the knowledge acquired.The TyreAWARE website supports TISPOL and participates in the EDWARD Safety Pledge.