MOBILITY AND TRANSPORT
European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

Initiative details

Describe the characteristics of your target audience 
The target audience were male and female persons between 17-65 years old that were randomly selected out of groups of people going out at specific nights in main clubs, restaurants and events all over Cyprus and in many touristic areas of Greece

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
Driving under the influence of alcohol
What are your objectives? 
Raise awareness for the effects of alcohol consumption
Stop drivers who have consumed alcohol from driving
Inform citizens for the idea of assigning a sober driver for the night out

Project activities

List the actions you carried/are carrying out 
Date 
Wednesday, 1 January, 2014 to Thursday, 31 December, 2020
Name of action 

Reaction Cyprus has established a mobile friendly alcohol test unit since 2014. The unit organizes actions in co-operation with local authorities, organizations, volunteers, education institutions against drinking and driving. More specifically the actions, called Friendly Alcotests take place outside of popular venues like bars, clubs, restaurants and concerts where people are offered a voluntary friendly alcotest when they arrive at the venue and one after their night ends and they are ready to leave. The two alcohol test are then compared in order for the person to know the effect the alcohol he/she has consumed to their physical and mental abilities. Should the level of alcohol exceeds the legal limits the volunteers advise the individual not to drive home while free water, snacks and even a free ride is offered in order to make sure driving is not an option. The latest actions happened in the 2nd quarter of 2016 and the 1st quarter of 2017. Friendly alcohol tests took place in all the cities of Cyprus, in major cities in Greece like Athens and Thessaloniki and in major tourist destinations in Greece like Mykonos, Paros, Santorini, Salamina, Paros, Paxoi and many more. On the 15th of October 2016 a huge action took place all over Cyprus with the help of hundreds of volunteers, off-duty members of the local police force, a local Greek language Institute and its students, taxi drivers and major local organizations. Thousands of alcotests were performed and many many drivers did not drive after their tests exceeded the legal limits. Same friendly alcotests took place in August-September 2016 in all the aforementioned Greek destinations while an additional action took place in January 2017 outside a popular night club that hosted the new year party of a large organization in Cyprus with hundreds of guests. The main idea of the action is to give the opportunity to citizens coming our of specific bars, clubs, restaurants etc to take a voluntary alcohol breath test in order for them to know the level of alcohol in their blood. The overall goal of the action is to raise awareness and inform the public of the dangers of combining alcohol and driving. The results of the preliminary and final tests are reviewed and studied in order to identify the percentage of drivers that actually drink during their night out and plan to drive home later on. Identical actions are planned in 2017, especially during the summer season and the Easter and Christmas holidays.

Evaluation

What has been the effect of the activities? 
The actions were extremely successful based on the results we obtained during their course. Drivers who had consumed alcohol did not chose to drive home and chose the option of remaining at the scene for the amount of time required, or the option to use a taxi for their ride home or assigned a driver who had not consumed alcohol. The actions are repeated in both countries and during periods that are of high risk like summer holiday season in mid-August, Christmas and Easter holiday seasons.
How have you shared information about your project and its results? 
Results have been communicated via local media in Cyprus and Greece. There have been reports in the evening news of both countries and articles in online and paper forms of newspapers.
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
10
Number of control groups 
10
Please list the indicators you use to measure success 
Percentage of drivers who consumed alcohol after the initial briefing of alcohol effects on driving
Percentage of drivers who chose not to drive after consuming alcohol
Percentage of persons who understood and used the designated driver idea during their night out
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Mini personal interviews at the time of the arrival at the venue
Mini personal interviews at the time of the departure from the venue
Internal focus group of volunteers and road safety specialists