European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
Daily across Europe 70 people lose their lives on the roads. Many more are seriously injured. Project EDWARD was designed to raise awareness of this issue and sought to engage citizens to think about their own behavior as a road user. Secondly we aimed to raise engagement with citizens in every member state.
What are your objectives? 
To draw attention to the terrible and tragic waste that occurs whenever someone dies on Europe’s roads.
To save lives and prevent injury on the roads of Europe.
To focus citizens on the imporatnce of changing their behaviour in achieving success.

Project activities

List the actions you carried/are carrying out 
Friday, 16 September, 2016 to Thursday, 22 September, 2016
Name of action 

The European Day Without a Road Death ("Project EDWARD") took place on 21 September during the European Mobility Week (16–22 September 2016). The aim of the campaign, launched by the European Traffic Police Network (TISPOL) and supported by the European Commission, was to reduce the number of road fatalities and serious road traffic injuries to the aspirational zero. Road users were asked to think, even for just a few minutes, about the risks they faced, the risks they may have posed to others, and how they could go about reducing those risks. Project EDWARD focused on raising awareness and increased enagements across all European Countries on the issue of Road safety.Innovation was encouraged and delivered in a variety of ways across Europe. These were captured on the EU Commission website as described above.10 short, road safety videos were developed in 12 different lanagues and dissemenaiated across Europe to engage citizens.A Project EDWARD event was launched in Brussels and the event was broadcast live via’ Periscope’ with more than 1500 peole across Europe taking part.A Project EDWARD Pledge was created. Citizens could sign the pledge and receive a copy.Video review of Project EDWARDVulnerable road users (in English)Child pedestrians (in Finnish)Distractions (in Welsh)


What has been the effect of the activities? 
The success of Project Edward can be measured by the totality of engaged citizens in the event across Europe.Statistics were captured from each member state on the totality of road fatalities compared with 2015. The total number of Pledges.Total number of social media interactions.Total number of states involved.
How many people did you reach/have you reached? 

Supporting materials