European Road Safety Charter
Good Practice

Good practice submission

Good practice submission

Initiative details

Describe the characteristics of your target audience 
Parents, grandparents and guardians are our target audience and their main characteristic is that they want the best for their children however they are not aware of the major issue that incorrectly fitted child car seats pose. No parent will purposely fit their child incorrectly and in most cases the error is a quick fix. We just want to make our information/service as accessible as possible so that every child in UK is sitting safely.

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
The issue of incorrectly fitted child car seats across the UK.
What are your objectives? 
Raising awareness through our guides, website, social media and blog
Holding free car seat checking events across the UK giving free advice to parents, grandparents and guardians

Project activities

List the actions you carried/are carrying out 
Friday, 1 July, 2011
Name of action 

Ongoing online campaign since 2001 via guides, website, social media and blog. Our online platforms include: website, Online Blog, Facebook pages, Smartphone application, Twitter page, Google + page. In 2014, we produced 250,000 Good Egg In-Car Safety Guides and distributed through all of the partners and at events. 30,000 guides were also produced in partnership with the National ITV Good Morning Britain television programme and distributed to all major car seat retailers across the UK. 

Friday, 1 July, 2011 to Wednesday, 12 November, 2014
Name of action 

Free car seat checking events across the UK in partnership with local authorities at a variety of venues, including supermarket car parks, children's play centres, council car parks, retailers, community events and fire stations.Since 2010, over 12,000 car seats have been checked, and the 4 year average for incorrectly fitted, as of November 2014 is 57%. DDuring the 2014 campaign our experts have checked 1,623 child seats across 125 events. During the event experts offer free checking service to families and assess on an appropriate restraint.


What has been the effect of the activities? 
We evaluate the success by increasing numbers of car seats checked and decreasing numbers of incorrectly fitted car seats.
How have you shared information about your project and its results? 
We have a standardized car seat checking form that we have been using for 13 years which at the end of each year is submitted to TRL (Transport Research Laboratory). We have checked over 18,000 car seats and this number is increasing with every car seat checking event that we hold.
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
Please list the indicators you use to measure success 
Total number of car seats checked
Total number of incorrectly fitted car seats
Website visits
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Focus groups