MOBILITY AND TRANSPORT
European Road Safety Charter
Good Practice

Good practice submission

  1. Hrvatski
  2. English

Good practice submission

Initiative details

Describe the characteristics of your target audience 
Everyone can be a witness of the traffic accident, so no specific characteristics. We have been trying to reach mainly drivers but the message of our project should touch also the non-drivers.

Organisation details

Česká pojištovna a.s. - Czech Insurance Company

Please describe the main road safety challenges/problems you have addressed or are addressing. 
Gentleman of the roads projectThis project motivates and encourages people not to be indifferent in case of serious traffic accident, it tries to motivate them to save or participate in saving of human life. Since the project celebrated 10 years of its existence (in September), we announced the “Gentleman of the decade”.
What are your objectives? 
To try to decrease the number of people killed during serious car accident.
To highlight the importance of road safety and prevention.
To show the positive inspiration for public.

Project activities

List the actions you carried/are carrying out 
Date 
Wednesday, 17 September, 2014
Name of action 

To settle the project microsite with road prevention advices in case of traffic accident (also with contribution of Police of the Czech Republic, the Firemen,  the Rescuers...).

Date 
Wednesday, 17 September, 2014
Name of action 

To publish a preventive video.

Date 
Wednesday, 17 September, 2014
Name of action 

To organize a press conference where the main pillars of the project could have been spread (announcing the story of Gentleman of the decade with the intention of positive inspiration for public, participation of Police of the Czech Republic with the statistics, road safety importance, viz. point 8 related to regional press conferences).

Evaluation

What has been the effect of the activities? 
Each human life countsExternal communication point of view: based on number of the articles and appearances, numbers of microsite visitors, video audience and video sharing, social networks.
How have you shared information about your project and its results? 
There is an option to nominate another potential Gentleman of the roads via e-form placed on the microsite and to spread the project pillars during every regional press conference.
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
Please list the indicators you use to measure success 
External communication: media coverage and reactions on social networks number of the journalists during the regional press conferences
Internal communication: number of the articles read on intranet
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Media monitoring.
Attendance list (regional press conferences).
Social networks monitoring.