Good practice submission

Initiative details

Describe the characteristics of your target audience

Our target audience are young people aged 12 to 25. They are very activetly involved in traffic, starting to drive and have very few experiences. In social aspect their peers are very important and socially they don't want to be any different. That means high risk in drinking and driving. According to the participation in traffic, young drivers are among the most common causes of road traffic crashes. Even more, together with other passengers in a vehicle young drives are among the most common road traffic victims as well. Young drivers in the age group of 18 to 20 years cause two to four times more road traffic crashes under the influence of alcohol more then drivers above 40 years of age.

Organisation details

Zavod Varna pot

Please describe the main road safety challenges/problems you have addressed or are addressing.

We want to change young people's attitude towards alcohol, drugs and other intoxicated substances, especially with those who drive. Project is focused on young drivers and drivers-to-be. We want to encourage them to be responsible, to think ahead, to plan a safe way home from a party, to follow a non-drinking rule while driving and to raise their awareness of possible consequences when acting irresponsible behind the wheel and within the traffic in general.

What are your objectives?

To encourage young people to plan a safe way home from a party, contributing to a Vision 0 – zero road crash fatalities and severely injured on our roads.

To reduce the number of predominantly young drivers who drink and drive.

To reach as many days without road traffic crashes as possible.

Project activities

List the actions you carried/are carrying out

Date

Thursday, 1 January, 2009

Name of action

Training the volunteersWe organized training for the volunteers in order to prepare them for the activities, to teach them how to use breathalyzers, how to approach young drivers etc. We also introduced the project, activities of other participating organizations, why alcohol is one of the biggest problems in Slovenia regarding road safety and gave them all the information they needed for answering questions on gas stations and in the night clubs during the activities.

Date

Thursday, 1 January, 2009

Name of action

Forming a mobile unitWe included a mobile unit in the project because we want to inform as many people as possible about dangers of drunk driving.

Date

Thursday, 1 January, 2009

Name of action

Activities in petrol stationsOur volunteers approach drivers – especially young drivers – and introduce the project and drunk driving issues. We encourage them to drive sober and responsible all days and nights of the year and to fill out a questionnaire about alcohol related topics. Drivers are given a small reward for cooperation – an informational brochure and a disposable breathalyzer or other gifts from our sponsors.

Date

Thursday, 1 January, 2009

Name of action

Activities in nightclubs In the clubs volunteers stood by the door where they could explain to the visitors about the event and activities before entering to the dance hall. In each club we put up project posters – at the door, around the promotional stand and by the bar.Volunteers were very active and during the night encouraged drivers to participate and become a designated driver. Volunteers gave young drivers (those who wanted to participate) bracelets to remind them to come back to the stall just before they go home from the party, so they can do the breathalyzer tests.

Date

Thursday, 1 January, 2009

Name of action

In schools moderators talk to youth about the meaning of the safety systems in traffic and possible consequences if not using them or not using them correctly. Moderators demonstrate reaction time and through social games and role play discuss about the relationship and danger of alcohol. Youngsters also try to walk with “drunk glasses”. In the process we encourage them to build the positive relationship towards road safety. In the second part of the workshop participants talk to road accident victim. They also watch some videos about accidents and talk about them with the specialist.

Evaluation

What has been the effect of the activities?

We collect data from the questionnaires we give to participants and from the breath analyzers. We are also interested in the media response and support to our project. Also the interest of the participants and their evaluation of knowledge gathered from the project Is important.

How have you shared information about your project and its results?

We publish the results on the web sides www.varna-pot.si and www.cistanulacistavest.si and on the Facebook. We also cooperate with media.

How many people did you reach/have you reached?

1000-5000

Who carried/carries out the evaluation activities?

Internal evaluation

When did/will you carry out the evaluation?

After the intervention

Please list the indicators you use to measure success

number of executed activities (number of bars involved) - number of participating organizations,

- number of users and participants - contentment of the users – evaluation of moderators and participants

- responsivity of media on a press conference - number of questions, opinions, initiatives received by mail

- number of media publication (local, regional and national media) - number of promotional material given to participants

Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)

Questionnaires for participants about whether they drink and drive, if they have ever been involved in the accident, if they have ever drive with the drunk driver and if they think getting this kind of information is beneficial. We also ask them whether t

Analysis of executed breath analyzers – we take the collected data from breath analyzers and make descriptive statistics.

Evaluation form – we gather the information from the questionnaires and make some statistic data.

Good practice submission