European Road Safety Charter
Good Practice

Good practice submission

Good practice submission

Initiative details

Describe the characteristics of your target audience 
Drivers who get older – from 60 year old.

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
There are currently over 2 million older drivers in the UK. With major advances in medical car and healthier lifestyles, this is set to increase significantly over the coming years. The functional limitations pf the ageing process can make driving more difficult over time and, because it’s often a slow deterioration, it is not always immediately apparent until it is potentially too late.Analysis of casualty data suggests that older drivers are less likely to be involved in collisions as a result of speeding, or in single vehicle incidents.They are, however, more likely to be involved in collisions in urban areas while travelling at low speed and are more at risk at roundabouts, junctions and slip roads on high speed roads
What are your objectives? 
Help older people to be reach a safer mobility
Raise awareness about functional limitations when driving

Project activities

List the actions you carried/are carrying out 
Name of action 

A new guide - Good Egg‘Older Persons Guide to Road Safety’- has been developed with health professionals following eight months of extensive research and subsequent pre-testing with target audiences to ensure effectiveness. It has been designed to help keep older drivers and pedestrians up-to‐date with the latest information and advice on reducing injury while out and about. Its aim being to significantly reduce casualties.It includes information which many older drivers told us they’d find very useful; all in one easy‐to-read book:• Top tips for safer driving• Car maintenance• Health, medicines & mobility• How to fit child car seats• Choosing when to stop driving• Stepping out safely• Getting around by foot or bike• Using your free bus pass


What has been the effect of the activities? 
Questionnaires about the guide to 60 persons
How have you shared information about your project and its results? 
Via our websites.
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
Please list the indicators you use to measure success 
Responses to the questionnaire
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)