European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

Initiative details

Describe the characteristics of your target audience 
General Public in Hungary

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
BRIDGESTONE HUNGARYEquip paramedics on motorbikes with premium tires, so that they can quickly get to the victims of the accident
What are your objectives? 
Bridgestone supplies tyres for medical motorcycles of the National Ambulance Rescue Foundation
Bridgestone co-funds the budget of the emergency medical service.

Project activities

List the actions you carried/are carrying out 
Saturday, 1 February, 2014 to Sunday, 1 February, 2015
Name of action 

Motorcycles are more effective while maneuvering during the rush hour and are more slick when it comes to push their way through the traffic. The time which passes between an accident and an arrival of emergency medical service often determines chances of survival of the injured. The golden hour is the most optimal period of time to help casualties, which however is not as long as it seems to be. To such a conclusion came paramedics from the National Ambulance Rescue Foundation of Hungary, who rush out for a medical intervention on bikes fitted with Bridgestone Tyres 

Saturday, 1 March, 2014 to Thursday, 30 April, 2015
Name of action 

In April and March 2014 together with National Ambulance Kata from BSHU we organized a competition for end-users. On a dedicated website people could register and bid for the Valentino Rossi helmet.Money from the biding went to the National Ambulance and the helmet to the end user who did the highest bid


What has been the effect of the activities? 
By the number of publications regarding national ambulance, contest participants
How have you shared information about your project and its results? 
We are publishing press releases, organizing press conferences, press events and contest
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
Please list the indicators you use to measure success 
The amount of media publications before the event
The amount of contest participants