European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

What problem did you address/are you addressing? 
Reduce the number of new young drivers/riders and passengers killed and seriously injured (KSIs) on the roads of Leicester, Leicestershire and Rutland hopefully leading to a reduction nationally.
What are your objectives? 
To reduce the number of KSIs on Leicester, Leicestershire and Rutlands roads and help bring down the national numbers
To develope, promote, collate, and disseminate information on good practice in road safety education
To asist our road safety partners in maximising the potential for casualty reduction through education and publicity
To attend 60 schools in Leicester, Leicestershire and Rutland to deliver road safety education
To constantly monitor and update the presentation to keep it current and relevent
Describe the characteristics of your target audience 
The core target audience for the project are young people aged 15-19 who are either expecting to start driving in the next 12 months or are at the start of their driving careers. Our analysis suggests that young driver casualties tended to be male and had a recreational interest in cars, were technologically savvy and were more likely to be engaged by audio and visual stimulus. At this age, accidents are often the result of peer pressure to engage in risk behaviours or inexperience of handling difficult driving conditions.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Wednesday, 10 April, 2013
Name of action 

Leicestershire Fire and Rescues Service road safety team have a 4 (5) point plan to educate between 8,000 to 12,000 students aged between 15 and 19 year olds every year. The project started in 2013 where we targeted schools and academy's with a emotionally hard hitting presentation. 1) Road Safety Presentation: Double Date No More Lives Wasted: 2) VF4 Car - Crash car simulator (most innovative road safety car on the roads) 3) No More Lives Wasted: Cause and Effect Website 4) New for 2016 Road safety motorbike planned launch April 2016 5) New for 2016/17 Pedestrian and cycle safety with passenger safety 1) This presentation is delivered by operational fire fighters who have witnessed the most horrific scenes at road traffic collisions, we do not preach to the audience but treat them like adults for example saying to them if you make a decision not to wear a seat belt that's entirely up to them. We explain the law regarding non-wearing of seatbelts, and tell them of our experiences of attending crash scenes where the driver and or passengers were not wearing seat belts, the chances of being ejected from the vehicle the types of injuries associated with not wearing a seat belt. and the effects of what we have seen have on us. The presentation is broken down into sections as follows: Double Date "No More Lives Wasted" Speeding, Drink and drug driving, Not wearing seatbelts, Mobile phones-distractions. Within these sections we cover that driving is all about constant decision making and the possible consequences of good and poor decision. How peer pressure can work both ways and how as a passenger you can influence how the driver drives, we tell them "Nothing influence's how a driver drives more than the people they are driving" . We cover failure to look and failure to see and give a session demonstrating full vision /using peripheral sight and then having tunnel vision and what you can miss, this part of the presentation is very interactive and really engages with the audience. From this we go into a case study that is we believe the only one of its kind anywhere, we have mobile phone footage from inside a car before it crashes, after the crash you lose vision but the video camera is still recording so we hear everything that is said after the video finishes we show the police crash investigation photos and move on to the sequence of events leading up to the crash. This links back to the vision section of the presentation on peripheral and tunnel vision, this case study is unique and how we have used it has the students talking about for weeks afterwards (teacher feedback) We cover the probation period of a new driver and how easy it is to accumulate 6 points and lose your licence. We have a second case study where we have interviewed a Mother who lost her son in a RTC and also the driver from his prison cell in a very emotional 6 minute video clip. The presentation uses a mix of road safety DVDs two real case studies (local to Leicester) photos from police crash investigation team, quotes from the police. 2) VF4 Car: This is a unique and innovative concept car its a road legal Ford Focus ST that has had a massive amount of modifications made it follows the presentation and students come to the car in fours and receive a brief before entering the VF4 car, the car screens are blacked out and the students watch a DVD of some students taking a drive with a driver who's driving the opposite to what the students have been told in the presentation. Five DVD screens in the car start playing the movie. The car with its state of the art sound system in the boot gives a feeling that the car is running. The most innovative part of this car is that the trained operators will move the car in time with the movie they are watching so if they turn left the car will lean left, if they brake the car will drop forward. At the end of the film the car crashes this is when the powerful hydraulics that have been added to the car simulate the full force of being involved in a car crash, when the car comes to a stand still, all the screens go out and the inside of the car is in darkness then the car starts to fill with smoke, all of a sudden the sound of sirens as all the screens come back on as blue lights start flashing inside the car and the rescue stage of the film takes place. When the students alight from the car they are questioned about road safety and the VF4 car all have said that it will make a difference to how they will drive. 3) Cause and Effect Website: This website is all based on the second case study, where we held an event at the school where the driver and his three friends attended, before leaving and 12 months later Michael York crashes his car after a 13 hour drinking binge as well as taking drugs, in the crash 2 of the passenger are killed. Michael was sentenced to 5 years in prison. We received permission from the Ministry of Justice to take Michael out of prison for the day to attend the event he was accompanied by two prison offices. We held the event at his last school where nearly 300 students and guests watched Michael being interviewed on stage by a BBC news reader, when he finished his interview he left the stage and then Mandie Brown the mother of one of the boys killed in the crash entered the stage and was also interviewed, she talked about her son and friends, and how she was finding it hard to cope. When Mandie finished her interview she was asked if she would like to meet Michael on stage and be interviewed together which she agreed to. All this is captured on the website with lesson plans for teachers, information sheets, statistical information and a host of interview with the following people: Police crash investigator, fire officer in charge of crash scene, prison officer looking after Michael. This site has been running for just over a year and has had over 12,000 visits from over 18 different country's across the globe. 4) Motorcycle Safety: This is a new area we are moving into in 2016 we have already secured the bike and are putting the team together where we will be delivering rider safety and the rider down training package. The bike will attend the two race circuits in Leicestershire encouraging riders to take enhanced rider training so they will be safer and enjoy their bike more, also we will be pushing the correct clothing to be worn whilst riding. The launch of this part of LFRS road safety strategy is planned for April 2016. 5) We are now looking at the next addition to follow the motorbike which will be a presentation to 12 to 15 year olds about, cycle safety, pedestrian safety and passenger safety we will be looking at this towards the end of 2016 ready for 2017 launch. Leicestershire Fire and Rescue service road safety team consists of one watch manager and five volunteer fire fighters who deliver this fantastic product completely free of charge. These figure show how the project has grown year on year. We started in year 1 attending schools and colleges, station events. Year 2 we added pre-driver days, youth groups, youth offenders centres. Year 3 we were approached by several major employers in Leicestershire to deliver our programme to all their apprentices and this has now started to expand to more companies. We have now been asked to deliver this to all employees at several of these companies. Our presentation is being used by several other fire services along with the case studies being used by our local road safety teams within the council. Three other services have now copied the unique and innovative VF4 car with its powerful hydraulics, state of the art sound system, eye catching colour, under car lighting etc. Here is a break down of the number of people engaged with over the first three years. 2013 - 9925 people 2014 - 19676 people 2015 - 18615 people Total after 3 years 48216 people engaged with, all these figure are available broken down into different groups for example schools, apprentices etc. The name double date comes from the event with Michael and Mandie, its when Mandie gives a unplanned personnel address to the audience at the end of the event completely unscripted and from the heart and she tells the audience that she does not want to see their name with the two dates on, date of birth and date of death. This was so emotionally powerful it hit home with all the students and guests with a lot of people in tears. As you can see we have evolved this programme over the last 3 years making it better and more innovative with the web site and the VF4 car. This project has had a full evaluation over a 12 month period that is available

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
The results were presented to road safety professionals in the locality and has been shared with other Fire & Rescue Services. It is also intended to be uploaded to the LFRS website.
How did you evaluate/are you evaluating the success of your action? 
The evaluation design consists of collecting information pre and post intervention and comparing the results with a group of similarly aged young people who are yet to receive the intervention. It focuses on understanding what young people have learnt about road safety and what their attitudes are towards being safer on the roads. The intention is to collect a sample size of approximately 750 intervention and 200 comparison group students. The evaluation is conducted in school and for intervention groups, the survey is completed immediately before the road safety session, whereas for comparison groups it is 2-4 weeks prior to the road safety session. The post road safety survey for intervention groups is left with teachers 3 weeks after the session and collected 3 weeks afterwards and the second survey was completed on the morning of the road safety sessions, approximately 4 weeks after the first survey. Due to the volume of schools involved in the evaluation this method was logistically easier to manage.
Who carried/carries out the evaluation activities? 
External evaluation
When did/will you carry out the evaluation? 
Before and after the intervention
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
Number of control groups 
Please list the indicators you use to measure success 
1. 25% of students who before attending did not exhibit knowledge of road safety risks in each of the following areas, did exhibit this knowledge afterwards:
2. 15% of students who stated before attending that they would make calls or texts on their mobile phone while driving, agreed afterwards that they would not now do so
3. 10% students who stated before attending that driving at 40mph in a 30mph limit was not unsafe, agreed afterwards that it was unsafe
4. 15% of students who stated before attending that they would not always wear their seatbelt, agreed afterwards that they would now do so
5. 25% of students who stated before attending they thought they could handle a drink or two while still able to drive safely, agreed afterwards that they did not now think so
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
The evaluation uses paper based surveys aimed at students, to ease collection from the multitude of schools involved and improve response rates.