MOBILITY AND TRANSPORT
European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
PsihoTrafiQ conducted the campaign “Sleepiness at driving is a real danger!". The campaign aims to inform and responsible attitude in road traffic awareness by drivers and risk reduction of traffic accidents under tiredness. During the three campaigns were divided over 20,000 promotional traffic participants in Bistrita, Constanta and Bucharest. The idea of the campaign started by the finding that fatigue is one of the main enemies of drivers, accounting for 30 percent of accidents in our country.
What are your objectives? 
The main issues in implementing the project were the mentality of the traffic participants and also the poor engaged in citizens empowerment.

Project activities

List the actions you carried/are carrying out 
Date 
Sunday, 1 June, 2014 to Saturday, 31 October, 2015
Name of action 

The main activities developped in the campaign were: developing the visual identity and the promotional materials, training the volunteers for distributing the promotional materials in traffic, the press conference, disseminations of the promotional materials  in traffic and discussions with drivers. Also, it was developed the communication plan, the press releases, sending them to the local and national press, monitoring the online and traditional media and drafting the mass-media and social media reports.

Evaluation

What has been the effect of the activities? 
Our specialists applied satisfaction questionnaires on the national campaign. Following a strong media coverage, more than 200 appearances in local and national media, the campaign results were viewed by over 400,000 people.
How have you shared information about your project and its results? 
During the three campaigns were divided over 20,000 promotional traffic participants in Bistrita, Constanta and Bucharest. Relations with the media at Safety Association of Psychology and Road Safety PsihotrafIQ is coordinated Plus Communication , campaign with over 200 appearences and 400.000 views with the local and national press. – www.psihotrafiq.ro

Supporting materials