Realsafe Technologies raised £400K funding to first get the idea off the ground in 2011.Monitoring key sensors in Smartphones, the App detects changes that occur during a crash, such as rapid deceleration, tumbling motion followed by a period of no movement, following which an alert is triggered. If the rider is OK, they can deactivate the alert to prevent information from being sent. If the alert is untouched, the phone sends location and medical details to the nearest Ambulance Control Room. As the Control Room receives the information, a 3-call process is triggered to see if contact can be made with the rider. If they are able to respond and are injured at the scene, they will be talked through a triage process to determine the extent of injuries. If the rider does not respond, the Ambulance Service begins the process of dispatching to the riders’ last known location provided by the App along with pre-programmed medical details. Rigorous research and development has been ongoing since collaboration with the North East Ambulance Service who has acted as a test bed and pilot–phase partner for UK roll out.Alongside this the company has worked tirelessly with BT & the 999/111 government liaison committee chaired by the UK Home Office to ensure the app acts as a delivery support mechanism rather than a hindrance to UK emergency services.Recently the team secured a further £1million investment to support market launch scheduled for Feb 2016.