European Road Safety Charter
Good Practice

Good practice submission

  1. Hrvatski
  2. English

Good practice submission

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
Prodrive Learning offers a 24 month online program to improve driver behavior. The program consist of 3 pillars. Measure + Train + Motivate. Our online training progam is very innovative because, when compared with classic behind the wheel training our online solution offers effectiveness over a longer period. Influencing driver (human) behavior, doesn’t happen over night, it is a time consuming process. The online training consisit of digital gaming, interesting video’s all presented by our online coache Lianne.
What are your objectives? 
Increase of Road Safety
Lower carbon emmission

Project activities

List the actions you carried/are carrying out 
Tuesday, 1 October, 2013
Name of action 

Step 1: We produce a Fuel&Safety Scan. This is an analysis of 12 months historical fuel transactions and damages. We benchmark this against the ‘Prodrive Norm” and present the findings and recommendations to mitigate, to the client.Step 2: We implement our 24 month driver influencing program. This means that we initiate an internal “Drivers Battle”. Starting with a clear video message containing the objectives ( increased safety, lower cabron emissions). Every month, during the 24 months program, drivers receive an update on their position, fuel usage, damages, carbon emissions. Every year the company also participates in the Dutch Eco Drivers League.Step 3: Drivers ar invited to participate in our online Safe & Eco Driving Program. The first 12 months everybody participates in 6 interactive modules, the secon year again 4 modules are presented.Step 4: We set-up a tailored driver motivation program containing of incentives for the safest, greenest or most consistent driversStep 5: Ongoing: Monitoring of the results. We help our clients reap the biggest benefits from our solution.


What has been the effect of the activities? 
Over 35.000 dutch drivers have followed the online training so far. We see a reduction of fuel / carbon emissions of 4-8% and increase of driver safety ( less accidents) 10-30%
How have you shared information about your project and its results? 
Information can be found on the websites: and
How many people did you reach/have you reached? 
Please list the indicators you use to measure success 
Fuel Monitor and rate of accidents

Supporting materials