European Road Safety Charter
Good Practice

Good practice submission

  1. Hrvatski
  2. English

Good practice submission

Initiative details

Describe the characteristics of your target audience 
Our client portfolio and competitive position in the fleet sector. Large companies (a driver/vehicle), especially companies with safety ethics and/or young employees; Large corporations (multiple drivers/vehicle). Public transport, or company using carpooling; Our partners including leasing and insurance companies or road safety professionals. Road safety is offered by car manufacturers, self-employed accessories or via the OBDII port, defensive driving instructors, and finally application developers. We are the only ones offering a solution for smartphones while driving to use in the fleet management.

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
Freeedrive is the fleet safety solution, aiming to prevent the use of smartphones behind the wheel. On the one hand, the use of disruptive phone applications is discouraged. On the other hand, the safety score provides the manager with an overview of fleet safety.
What are your objectives? 
At Freeedrive we turned the problem (the smartphone) into the solution by developing an app that starts automatically when one drives.

Project activities

List the actions you carried/are carrying out 
Tuesday, 3 January, 2017
Name of action 

Freeedrive provides a road safety solution that tackles the main cause of road accidents, texting behind the wheel, responsible for no less than 1.6M accidents, 500,000 injured and 6,000 deaths each year in Europe. The importance of the issue and the relevance of the offer attracted key market players. With their support, we aim to become a reference at European level in less than two years. 


What has been the effect of the activities? 
Our main objective is to constantly improve the service we offer in order to maximally reduce the loss ratio. In the future we will also offer our services to other countries such as France, the United Kingdom, the Netherlands and Germany, to name a few.
How have you shared information about your project and its results? 
We are always communicating ups and downs of Freeedrive through our company Blog, Social Media, Press releases and Newsletter.
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
Please list the indicators you use to measure success 
Percentage of decrease of distracted driving within the fleets
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Surveys, interviews, personal monitoring

Supporting materials