MOBILITY AND TRANSPORT
European Road Safety Charter
Good Practice

Good practice submission

  1. Hrvatski
  2. Deutsch

Good practice submission

Initiative details

Describe the characteristics of your target audience 
Our target group is simply everybody who appreciates safety on the roads on the one side and all people who'd like to turn their car smart on the other side.

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
- eCall for everybody (no matter which car brand) + all cars > 2001-- car brand independent-- year of construction > 2001- Driving Score -- incentivize people for foresighted driving behavior-- strengthen security on roads
What are your objectives? 
Making European Roads more secure
Strengthen the awareness of foresighted driving

Project activities

List the actions you carried/are carrying out 
Date 
Tuesday, 7 February, 2017
Name of action 

Find partner to finance projectSign contractDevelop app featuretest features within group of beta userslaunch feature for public usersmonitor functionality of feature 

Evaluation

What has been the effect of the activities? 
- number of sign-ups
How have you shared information about your project and its results? 
- Marketing channels (TankTaler & HDI)- Press release- Facebook- Blog
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
Please list the indicators you use to measure success 
Leads + Conversions
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Interviews, User Feedback

Supporting materials