What has been the effect of the activities?
The evaluation of the project success was based on the outcomes that we achieved during implementation. First of all, we conducted an evaluation of our partner that developed the app, based on the project objectives and their deadlines. The evaluation has been also based on the number of users (app downloads) and how the mass media presented our innovative project. The project received a positive and independent evaluation from FIA.
How have you shared information about your project and its results?
Please find below the dissemination means and the outcomes we achieved during the dissemination process:The application Junior Co-pilot (Plimba Ursul) is available, for free, on Google Play and Appstore for both Android and IOS.29.671 app downloads, 101.500 game sessions, 909.554 screen views, 11,22 screens/session, 00:10:18 average duration session and 33,30 % new sessionsA live website www.plimba-ursul.ro in RO and ENA facebook page with 6641 (on 14 December 2016) likes and weekly promotions with new articleshttps://www.facebook.com/jocplimbaursul/?fref=ts58 articles on Romanian newspapers, websites, blogs.6 prime time broadcastings19 articles on international newspapers, websites, blogsA pre-launch promotion video (0:22 seconds)A case study video (2:15)Visuals, flyers, roll-ups, facebook promotion and visualsThe innovative aspect of this project was promoted not only in Romania, but also abroad in international newspapers, websites and blogs, including FIA website. - over 9000 slowdowns recorded and counting. - 25% of Romanian population reached by the safety message (according to the Romanian Association for Audience Measurement)- 400k earned media- the game is now also implemented in Portugal by the name of “Boris o Condutor”, through the “Automovel Club de Portugal” (Automobile Club of Portugal) and could be easily implemented, at low costs, on other European countries, through national automobile clubs. Other automobile clubs from EU countries showed interest in acquiring the application for implementing it in their countries.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Please list the indicators you use to measure success
The number of users that downloaded the application
The number of games sessions
The number of app facebook page’s fans
The number of written articles that have published information about our project
The number of prime time televisions that broadcasted about this project.
The number of the slowdowns we achieved in Romania
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
One of the evaluation tools will be the future number of accidents that involve kids less than 11 years.
Another good evaluation tool will be the number of speeding fines that are recorded by the traffic police.
The number of slowdowns is recorded by this application and can be an useful tool for evaluation.