European Road Safety Charter
Good Practice

Campagne de sensibilisation « La belle action »

Campagne de sensibilisation « La belle action »

Initiative details

Organisation details

Local / Public Authority
Please describe the main road safety challenges/problems you have addressed or are addressing. 
Le téléphone portable, la visibilité, le respect entre usagers, la distance de sécurité sont les sujets principaux de 7 petites vidéos humoristiques de sensibilisation des usagers de la route.
What are your objectives? 
Sensibiliser les différents types d'usagers à différents comprtements dangereux

The Ministry of Mobility and Public Works and La Sécurité Routière have launched a new campaign to promote understanding and respectful interaction among all road users.
It is a question of recalling the importance of simple actions and gestures in the public space in order to guarantee...

Project activities

List the actions you carried/are carrying out 
Thursday, 25 November, 2021 to Wednesday, 12 January, 2022


What has been the effect of the activities? 
Par le nombre de visionnages des vidéos.
How have you shared information about your project and its results? 
Par les médias traditionnels mais aussi par les médias sociaux
How many people did you reach/have you reached? 
Is there a plan for continuing these activities in the coming years? 
Oui, un rappel de la campagne sera fait dans les prochains mois
Who carried/carries out the evaluation activities? 
Internal evaluation
Name of the external evaluator 
Ministère de la Mobilité et des Travaux publics
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
Number of control groups 
Please list the indicators you use to measure success 
Le nombre de visoonages, la présence dans la presse