MOBILITY AND TRANSPORT
European Road Safety Charter
Good Practice

Campagne de sensibilisation « La belle action »

Campagne de sensibilisation « La belle action »

The Ministry of Mobility and Public Works and La Sécurité Routière have launched a new campaign to promote understanding and respectful interaction among all road users.
It is a question of recalling the importance of simple actions and gestures in the public space in order to guarantee the safety of all.
A series of 7 humorous videos demonstrate behaviors to adopt for good interaction between all road users:
• Episode 1: The pedestrian crosses the pedestrian crossing while staring at his mobile phone without paying attention to the traffic. The driver is more attentive to the situation of the street; it slows down and brakes as the pedestrian crosses the street.
• Episode 2: In order to reduce the risk of an accident, the driver parks in a parking space along the road before using his screen integrated into his car.
• Episode 3: The driver checks his field of vision and his blind spot, he then puts on his turn signal to indicate his change of direction.
• Episode 4: A jogger wears a yellow vest at night to allow maximum visibility for motorists.
• Episode 5: The motorist respects the space and the safe distance from the user in front of him in order to guarantee a more pleasant and less stressful cohabitation for all.
• Episode 6: Before changing direction, the driver slows down and turns her head to control her blind spot. She lets the cyclist pass and puts on her turn signal before turning right.
• Episode 7: The motorist slows down, checks his field of vision and puts on his turn signal before overtaking the cyclist while respecting the safety distance of 1.5m between him and the bicycle.
The videos, in Luxembourgish, are subtitled in French and English for a wider audience.
"La belle action" is available on television, radio, banners on various media sites, on social networks and also on digital screens in trams and buses.
https://transports.public.lu/fr/campagnes/2021/dei-schein-aktioun.html
In 3 weeks, the videos have been viewed more than 45,000 times, including 23,900 times for the versions with English subtitles showing the importance for Luxembourg to develop its communication for more safety on the roads in English.

What problem did you address/are you addressing? 
Le téléphone portable, la visibilité, le respect entre usagers, la distance de sécurité sont les sujets principaux de 7 petites vidéos humoristiques de sensibilisation des usagers de la route.
What are your objectives? 
Sensibiliser les différents types d'usagers à différents comprtements dangereux
Who was/is your target audience? 
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Thursday, 25 November, 2021 to Wednesday, 12 January, 2022
Is there a plan for continuing these activities in the coming years? 
Oui, un rappel de la campagne sera fait dans les prochains mois
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Par les médias traditionnels mais aussi par les médias sociaux
How did you evaluate/are you evaluating the success of your action? 
Par le nombre de visionnages des vidéos.
Who carried/carries out the evaluation activities? 
Internal evaluation
Name of the external evaluator 
Ministère de la Mobilité et des Travaux publics
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
3
Number of control groups 
0
Please list the indicators you use to measure success 
Le nombre de visoonages, la présence dans la presse