European Road Safety Charter
Good Practice

BOB campaign: This time I'm BOB!

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BOB campaign: This time I'm BOB!

Initiative details

Welche Zielgruppen haben Sie? 
All people with a driver's license.

Organisation details

School / Research center
This campaign is organised by our Vias marketing team. For more information, you can contact or
Welches Problem wollen Sie angehen? 
Driving under the influence of alcohol
Was planen Sie zu tun? Beschreiben Sie Ihre Ziele: 
To encourage people to drive sober and to bring their loved ones home safe. To be proud to be responsible and to become BOB.

On average, every day 12 accidents happen in Belgium due to a driver under influence of alcohol. During new year, this number even increases until 26 accidents. That means that alcohol is the reason for one...

Project activities

If you work together with external partners, list the most important partners and briefly describe their role. 
- The police - Local governments - Assuralia (insurance company, sponsor) - Belgian brewers (sponsors)
Wie wollen Sie vorgehen? Führen Sie die Maßnahmen auf, die Sie durchführen möchten: 
Friday, 3 December, 2021 to Monday, 31 January, 2022


Wie gehen Sie vor, um den Erfolg Ihrer Maßnahme zu bewerten? 
- The impact/reach/value in the media - The number of candidates for the competition - The percentage positive/negative tests during the police controls - The percentage of accidents under the influence of alcohol
Wie werden Sie Ihre Ergebnisse verbreiten? 
All promotion happens in Dutch and French: - Radio commercials - Social media posts - The network of our ambassadors - Online competition
Wie viele Menschen wollen Sie erreichen? 
Is there a plan for continuing these activities in the coming years? 
The BOB campaign runs each year during winter and summer
Wer wird die Evaluierung vornehmen? 
External evaluation
Internal evaluation
Name of the external evaluator 
Wann werden Sie die Evaluierung durchführen? 
Before, after and continuous monitoring

Supporting materials