European Road Safety Charter
Good Practice


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Initiative details

Describe the characteristics of your target audience 
The primary target group are children under 14 and young people aged 15-30 who represent the most risky group of participants in traffic according to the research carried out by the Agency for Traffic Safety of the Republic of Serbia and other world surveys in the field of traffic safety.

Organisation details

Please describe the main road safety challenges/problems you have addressed or are addressing. 
From the very beginning, the project "Bezbednost je vrednost" was conceived as cooperation with cultural and educational institutions, in order to emphasize traffic education and education, whose lack in the education system is one of the key reasons for the suffering of all age categories in traffic. Article 6 of the Law on Traffic Safety on Roads defines subjects that bear responsibility for the implementation of measures of traffic education and upbringing. This project has established cooperation and networking of certain responsible entities in order to create the best basis for work in the field of traffic education and upbringing, which in the long run is the most important measure for improving the behavior in traffic and which is based on science and data, and at the same time is in line with the local strategy of youth care.<br>
What are your objectives? 
The overall goal of the project is to educate children, teach them culture and safe behavior in traffic, encourage them to acquire knowledge, skills and attitudes in order to be safe in traffic.
Raising awareness about the significance of traffic safety in children and young people
Implementation and improvement of the innovative program of informal transport education
Improving the provision of cultural and entertainment content for young people for educational purposes
Improvement of the traffic culture in youth and culture in general
Encouraging young people to participate actively in the local community, activism and volunteerism, peer education
Reducing the number of people in traffic in the territory of the local community on a short-term and long-term basis through traffic education
Indirect impact on parents and teachers through children and young people and spreading the positive impact of the project on the safety of the widest population in traffic safety.
Improving the quality of life of the local community through the creation of a healthy and safe environment
The Association for Youth is a non-governmental and association based on indefinite time in order to achieve goals in the field of civil society development, youth education and development of non-formal education, youth health and growing up, improvement of social inclusion of children and youth with disabilities and special needs, as well as other socially endangered category of population, safety of children and youth, safety of children and youth in traffic, activism and volunteerism of youth, mobility and interculturalism, ecology and raising the social awareness of children and young people them in the field of sports, culture and arts. Some of the goals of the Association are to encourage the development of local self-government through the participation of young people in decision-making and strengthening the capacity of institutions and organizations to implement programs and activities that contribute to the safety of children and young people in traffic. This association has recognized its role in the traffic safety management system and is working to directly and indirectly contribute to raising awareness about the significance of traffic safety through various projects.The Agency for the Safety of Transport of the Republic of Serbia on its website published the "Report on basic indicators of the traffic safety situation" for the period from 2012 to 2016 for local governments, where the analysis of the absolute indicators and research of traffic performance indicators defined the existing situation on the territories local self-governments in Serbia. Based on the results of the report for Pancevo, the Association for Youth defined the project "Safety is value" which represents the synergy of transport education and education with culture and art. Namely, in the past two years in Pancevo, there has been an increase in the number of injured children in traffic aged up to 14 years and young people aged 15 to 30 years. As for the number of deceased children under the age of 14, there were no, and there was a decrease in the number of young people aged 15 to 30 who died.The project was designed to stop the negative and maintain a positive trend in the mentioned phenomena, and through the education and cultural content of young people, the correct attitudes about traffic safety were fostered. The activities of the project are directed at the mentioned age groups of participants in traffic and are defined so that through traffic education and upbringing the topics related to the way in which children or young people are starving. From the report, we find that children aged 14 and under often suffer as in-car passengers, pedestrians, then as cyclists, while young people aged 15 to 30 are most likely to suffer as a driver and that the most risky month is October, and project activities have already begun in September.Modified theoretical lectures, interactive type, represent the first part of the project and are designed so that the topics can be processed during one school time in a way that is acceptable to students, while remaining sufficient time for the exercises that are part of the lecture. During work with high school students, simulations of alcohol influence on psychophysical abilities were carried out using "drunk busters" glasses, during which the students solved certain tasks with and without glasses in order to detect differences in reaction and behavior on their own case. For elementary school students, tasks have been prepared in accordance with their age, with the basic idea that in specially designed drawings they can see and mark unsafe behavior in traffic, and then publicly explain their observations and discuss certain situations with lecturers in the role of moderators that emphasize risk situations and direct the course thinking and perception.The essence of the traffic education is to move out of the classroom and implement it in various activities. Theater performance "Motori" as a cultural segment of the project "Bezbednost je vrednost" is the implementation of traffic education and education in culture, that is, theatrical art, which uniquely achieves awareness, influences the construction of a system of values ​​and through identification with characters, reconsider existing positions.The theater performance is a saga of personal responsibility and growing up, which often challenges many young people with difficulty to resist, and whose consequences are long-term and equally negative for society and the individual. The performance was designed and adapted to the age of the target group, with a multitude of motifs related to the importance of traffic safety and the consequences of unsafe behavior in traffic and its impact on the quality of life.In March 2017, in association with the Youth Theater "Dadov" from Belgrade, the Association for Youth held a modified lecture on traffic safety as a pilot project at one of the first performances of the play "Motors", and then, taking into account feedback and reactions, the "Bezbednost je vrednost" project was created, which was realized several months later in Pancevo.

Project activities

List the actions you carried/are carrying out 
Friday, 1 September, 2017 to Sunday, 31 December, 2017
Name of action 


Saturday, 1 September, 2018 to Monday, 31 December, 2018
Name of action 



What has been the effect of the activities? 
Evaluation of the project and activities was carried out from the beginning to the end of the implementation period. Evaluation questionnaires for participants, daily reports for engaged collaborators, as well as evaluation questionnaires for external associates were established. The questionnaires were statistically processed in order to obtain the results on which the project for the next step is being improved.
How have you shared information about your project and its results? 
During the implementation of the project, roaming on local television is planned for the first presentation of the project to the citizens, followed by a call for participation and monitoring of the activities. In addition, the project envisages taking photographs of activities and publishing in certain groups on social networks dealing with traffic safety issues, as well as publishing an article in local newspapers. In addition, the Association of Traffic Safety Activities regularly presents itself at the international conference "Road Safety in the Local Communities" where the most eminent experts from the region gather.
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
Number of control groups 
Please list the indicators you use to measure success 
Number of children present at interactive lectures
Number of persons present at the theater play
The number of children who attended the simulation of the influence of alcohol on psychophysical abilities
Reactions of the participants to the activity
Reactions of partners to the activity
The amount of distributed educational material
The amount of distributed promotional material
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
In the questionnaires examined the views on traffic safety before and after the project, the level of knowledge, data on the most interesting and boring parts of interactive lectures were collected, the activities we would like to carry out next year, inf
Evaluation questionnaires for associates These questionnaires collected data on the schools where the project was implemented, whether they had previously participated in similar projects for the safety of children in traffic, what are the impressions of
A special type of interview was conducted with school directors and professors to record children who or whose parents or a close family were injured in traffic accidents and to determine their sensitivity and ability to speak about their experiences.