MOBILITY AND TRANSPORT
European Road Safety Charter
Good Practice

Best Young Driver - joint AMZS, PZM and UAB project

Best Young Driver - joint AMZS, PZM and UAB project

Initiative details

Describe the characteristics of your target audience 
Young people who have just obtained a driving license or they have it only a few years. They do not have much experience in driving the vehicle, but they are eager to explore, to know, to prove yourself and others, that they are good drivers. They love innovative approaches conntected with online tasks, are active on social networks, they like to socialize with other young people

Organisation details

Association
int.affairs@amzs.siAMZS, Dunajska 128, 1000 LjubljanaMs. NADA Pavšin +38615305236 +38651651749
Please describe the main road safety challenges/problems you have addressed or are addressing. 
The involvement of young drivers and giving them an opportunity to prove themselves, since they are usually stigmatized as unexperienced and irresponsible. We wanted to make road safety participation and education in the form of contest more interesting to invite youngsters into cooperation. Also, thru such an innovative campaign/contest, we wanted to promote our auto-club AMZS and even safe driving centre, since young drivers also need to go through “young drivers training programs”, performed at the safe driving centre, within two years after passing driving exam.<br><br>In general, we wanted to add an important value to national road safety activities, we applied to tender of National Road Safety Agency and were awarded co-funding of the contest.<br>
What are your objectives? 
Improve road safety among young people
Reduce the number of road accidents caused by young drivers
Educate young drivers
The best young driver contest is designed for young drivers 18-24 of age, to promote road safety and young participation of young people in contest to prove themselves and show as that they are not worst drivers, regardless the lack of years of driving experience or kilometres travelled. The contest searches for wide personality, so they need to prove knowledge and skills from six different fields: traffic rules, first aid, driving skills, automotive in general, road safety and vehicles technical knowledge. It is designed in two stages, first is online survey, as qualifications, where best 100 of them (50 boys and 50 girls) qualifies into 10 semi-finals of 10 participants. Practical contest as semi-finals and later on finale of twenty (10 boys and 10 girls) finalists are performed at AMSZ Safe driving centre, with specially designed practical challenges: such as vehicle parking, luggage loading, hidden failures on the vehicle, connecting smart phone using Bluetooth, emergency breaking, driving on slippery surface, first aid real situation, driving thru bent, attaching and driving with trailer, spare wheel change. The contest starts with PR conference with partners/road safety stakeholders and sponsors. Special web page, FB page, Instagram and ,… have been designed and used for communication through whole project. The finale ends with awards ceremony and media coverage, with all important TV and press media. The winners (1 boy and 1 girl) are awarded with use of two sponsor’s vehicles for one year, other 18 finalists also receive valuable sponsors awards.Two famous Slovene vloggers joined advertising of the contest and also published vlogs of the contest on his and her YT channel.In 2018, following the example of AMZS, a Polish automobile club (PZM) and a Bulgarian automobile club (UAB) also prepared the competition Best young driver. In 2019 also Serbian automobile club (AMSS) will start this project. 2019 October: International: cooperation with PZM, AMSS, UAB as international super-finale organized by AMZS in Slovenia, also FIA cooperation/support AMZS, PZM and UAB were also awarded together for this projects by the FIA.

Project activities

List the actions you carried/are carrying out 
Date 
Tuesday, 1 January, 2019 to Thursday, 14 February, 2019
Name of action 

Preparation activities (sponsors, online tasks,preparation of the action plan,...)

Date 
Thursday, 14 February, 2019 to Sunday, 24 March, 2019
Name of action 

Availability of online tests, application of candidates, promotion of the event through several media channels, ....

Date 
Friday, 5 April, 2019 to Thursday, 9 May, 2019
Name of action 

5.4. 2019 - 6.4.2019 - semifinals
9.5.2019 final national competition

Date 
Thursday, 9 May, 2019 to Thursday, 17 October, 2019
Name of action 

Preparation on international final event (together with polish automobile club and bulgarian automobile club), further promotion of the project with ambasadors of safe driving
17. 10. - final international event in Slovenia (AMZS Safe Driving Center)

Evaluation

What has been the effect of the activities? 
- questionary among participants- internal evaluation of each phase of the project- reach on the social media- number of online applications- national statistics on road safety data (acidents)
How have you shared information about your project and its results? 
Extensive Media Coverage through whole duration of contest, from qualifications to finale.<br>3.200 unique participants qualifying, 3.700 participating<br><br>Web page and Instagram profile, Web survey tool for qualifications, FB, Instagra, Twitter total reach: 109.671, 106 posts…<br><br>Two famous Slovene Vloggers joined advertising of the contest with his vlogs on his/her famous YT channel “Komotar Minuta” (with 26.329 subscribers) and Tjaša Perko<br><br>4 thematic videos: introduction/invitation, semifinals, finale, overall contest video, <br><br>5 important media-house coverage (RTVSLO, POP TV, Planet TV, Kanla A, Delo…..,): about 60 media articles.<br><br>FB, Instagra, Twitter total reach: 109.671, 106 posts…<br>
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring