Date
Tuesday, 1 January, 2019 to Thursday, 14 February, 2019
Name of action
Preparation activities (sponsors, online tasks,preparation of the action plan,...)
Good Practice
Best Young Driver - joint AMZS, PZM and UAB project
Best Young Driver - joint AMZS, PZM and UAB project
Initiative details
Describe the characteristics of your target audience
Young people who have just obtained a driving license or they have it only a few years. They do not have much experience in driving the vehicle, but they are eager to explore, to know, to prove yourself and others, that they are good drivers. They love innovative approaches conntected with online...
Organisation details
Association
int.affairs@amzs.si<br><br>AMZS, Dunajska 128, 1000 Ljubljana<br><br>Ms. NADA Pavšin +38615305236<br> +38651651749<br><br><br>
Please describe the main road safety challenges/problems you have addressed or are addressing.
The involvement of young drivers and giving them an opportunity to prove themselves, since they are usually stigmatized as unexperienced and irresponsible. We wanted to make road safety participation and education in the form of contest more interesting to invite youngsters into cooperation. Also, thru such an innovative campaign/contest, we wanted to promote our auto-club AMZS and even safe driving centre, since young drivers also need to go through “young drivers training programs”, performed at the safe driving centre, within two years after passing driving exam.<br><br>In general, we wanted to add an important value to national road safety activities, we applied to tender of National Road Safety Agency and were awarded co-funding of the contest.<br>
What are your objectives?
Improve road safety among young people
Reduce the number of road accidents caused by young drivers
Educate young drivers
The best young driver contest is designed for young drivers 18-24 of age, to promote road safety and young participation of young people in contest to prove themselves and show as that they are not worst drivers, regardless the lack of years of driving experience or kilometres travelled. The...
Project activities
List the actions you carried/are carrying out
Date
Thursday, 14 February, 2019 to Sunday, 24 March, 2019
Name of action
Availability of online tests, application of candidates, promotion of the event through several media channels, ....
Date
Friday, 5 April, 2019 to Thursday, 9 May, 2019
Name of action
5.4. 2019 - 6.4.2019 - semifinals
9.5.2019 final national competition
Date
Thursday, 9 May, 2019 to Thursday, 17 October, 2019
Name of action
Preparation on international final event (together with polish automobile club and bulgarian automobile club), further promotion of the project with ambasadors of safe driving
17. 10. - final international event in Slovenia (AMZS Safe Driving Center)
Evaluation
What has been the effect of the activities?
- questionary among participants- internal evaluation of each phase of the project- reach on the social media- number of online applications- national statistics on road safety data (acidents)
How have you shared information about your project and its results?
Extensive Media Coverage through whole duration of contest, from qualifications to finale.<br>3.200 unique participants qualifying, 3.700 participating<br><br>Web page and Instagram profile, Web survey tool for qualifications, FB, Instagra, Twitter total reach: 109.671, 106 posts…<br><br>Two famous Slovene Vloggers joined advertising of the contest with his vlogs on his/her famous YT channel “Komotar Minuta” (with 26.329 subscribers) and Tjaša Perko<br><br>4 thematic videos: introduction/invitation, semifinals, finale, overall contest video, <br><br>5 important media-house coverage (RTVSLO, POP TV, Planet TV, Kanla A, Delo…..,): about 60 media articles.<br><br>FB, Instagra, Twitter total reach: 109.671, 106 posts…<br>
How many people did you reach/have you reached?
Who carried/carries out the evaluation activities?
Internal evaluation
When did/will you carry out the evaluation?
Before, after and continuous monitoring
