MOBILITY AND TRANSPORT
European Road Safety Charter
Good Practice

Awareness action - the dangers of alcohol and driving- Sub title: 1-Se amas com paixão- faz o mesmo na condução (If you love with passion- do the same in driving) 2- #na Queima Segura-Te (# In Queima Hold On) 3- Diz-fruta de uma vida Saudável

Awareness action - the dangers of alcohol and driving- Sub title: 1-Se amas com paixão- faz o mesmo na condução (If you love with passion- do the same in driving) 2- #na Queima Segura-Te (# In Queima Hold On) 3- Diz-fruta de uma vida Saudável

Initiative details

Describe the characteristics of your target audience 
Students from higher education (university and polytechnic) attending the Academy parties (for one week). The universe of students also includes students from other national and international universities. There are even secondary school students who attend the parties and other people. The...

Organisation details

Enterprise
InOutCister, Lda<br>+ 351 962054019/ + 351 962122176<br>Fátima Pereira da Silva<br>geral.inoutcister@gmail.com <br><br>
Please describe the main road safety challenges/problems you have addressed or are addressing. 
Excessive consumption is a reality in the academic parties and every year several dozen young people enter the hospital in an alcoholic coma.
What are your objectives? 
a) sensitizing young people to the dangers of alcohol consumption and driving in the context of academic holidays
b) adopting an interventional behavior at parties, through the sensibilization of other young people (colleagues in the academy)
c) to evaluate the consumption of alcohol through alamometers
d) To give young people the opportunity to test what they had already consumed during the night at a party
e) To reward young people who did not drink or drink within the limits and according to the years of driving license
f) To allow the students to make several measurements of alcohol consumption during the night of the party and even leave the festival grounds
g) To enable young people themselves to be the first to publicize the initiative to other young people in the party venue
These objectives were extended in 2016 to the following:
a) To promote an afternoon of awareness before the beginning of the festivities, in order to alert to these dangers before the beginning of the party.

The present Project intends to present a set of initiatives that have been carried out over the years and that have replicated each year with a broad dimension. Started in 2014 with the organization in partnership of the European Day without accidents and started to be present at the festivities...

Project activities

List the actions you carried/are carrying out 
Date 
Friday, 18 October, 2013 to Sunday, 6 May, 2018
Name of action 

Ação de Sensiblização sobre os Perigos de Álcool e Condução- Awareness action - the dangers of alcohol and driving-
Sub title:
1-Se amas com paixão- faz o mesmo na condução (If you love with passion- do the same in driving)
2- #na Queima Segura-Te (# In Queima Hold On)
3- Diz-fruta de uma vida Saudável- (Enjoy a healthy lifestyle)
4-Cola e descola a condução na tua mão (Glue and take the driving in your hand)

Evaluation

What has been the effect of the activities? 
The evaluation was made at the end of each intervention with each student after measuring the levels of alcohol with the breathalyser In addition an assessment was made to each participant reportively on the importance of action as well as on the issue on the importance of road safety as a concern for all.Each participant completed a questionnaire of the action where he classified in a likert scale (Satisfacton - Scale: 1 (NOTHING), 2 (A LITTLE), 3 (INDIFFERENT), 4 (MUCH), 5 (VERY MUCH) with the following questions:(a) Number; (b) Gender; (c) Age; (d) How many years of drive license (in months?; (e) University Student: (Y / N); (f) Course (optional); (g) Is the firs time you the alcohol test? (Y / N); (h) If not, how many times have you done?; (i) If no, .. ever accused excess of alcohol, when you driving?; (j) This night /event..you came driving or you brought your car? Y / N; (l) If your level is above the legal limit, will you ask someone else to drive you when you go out?; (m) Rate of Alcohol (1st lecture); (n) Do you think came back .. again the alcohol test before you leave the party?; (o) Rate of Alcohol (2st lecture); (p) Global Satisfaction with this initiave? (1-5 scale); (p) Importance of the initive for Road safety and young drivers (1-5 scale); (r) Do you think that the problems of road safety and reduction of accidents on the roads should be of concern? Y / N; (r) SIGNATURE of the participant.The last questions (p, q, r) had a response rate close to 100%.The results of these actions were reported to the partners and some information was disseminated in the media.These results were also subject of international presentantions and the results presented at several technical meetings at European level (traffic Psycholigy workshops We also asked to all the email and telephone contact. We also conducted an online questionnaire to evaluate the impact of the action in 2017, However, we obtained few answers (27), of which the results were as follows:https://docs.google.com/forms/d/1qU7m75olOhh1-IhWslZZTiqMi9S0txeyyh7GHZEwtqM/edit#responsesThis initiative also aims to assess the impact of the action on behavior change ten months later. The greater part of the subject respondents were between 19 and 25 years old. 59,3 % said that from the moment they participated in the action, they began to drink more evenly during the night. Of those who were driving 50% had not drunk and 33.3% chose to walk home that night after the alcohol test. 66.7% also said that after taking part in the action, they became more careful about alcohol consumption on the days they are driving and, therefore, 70.4% stopped drinking because they were driving and 63% they did not drive because they had drunk later. More than half of the respondents (63%) say that participation in these actions was important, with 70.4% assigning them an evaluation of 5 on a Likert scale of 1 to 5. The satisfaction and impact assessments of the initiative were always higher than the average, with values close to 5, on the previously mentioned scale (70,4%)
How have you shared information about your project and its results? 
Through Social Communication<br>In the implication of a greater number of partners and stakeholders<br>In the development of prior awareness actions<br>In the awareness campaign before the festivities and at the universities<br>In meetings with the Academic Associations of other cities in Portugal and in international partnership projects<br>In the implication of sponsors and organizations that support the initiative and express their concern and social responsibility<br>In the implication of the beer industry and manufacturers of alcoholic beverages<br>In various actions to be carried out in schools throughout the academic year<br>In the sensitization of secondary school adolescents<br>In the awareness of teachers
How many people did you reach/have you reached? 
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
11
Please list the indicators you use to measure success 
a) Gender
b) Age
c) How many years of drive license (in months?);
(d) University Student: (Y / N)
(e) Course (optional)
(f) Is the firs time you the alcohol test?
g) If not, how many times have you done?
h) If no, .. ever accused excess of alcohol, when you driving?
i) This night /event..you came driving or you brought your car? Y / N
j) If your level is above the legal limit, will you ask someone else to drive you when you go out?
l) Rate of Alcohol (1st lecture);
m)Do you think came back .. and doing again the alcohol test before you leave the party?
n) Rate of Alcohol (2st lecture)
o) Global Satisfaction with this initiave? (1-5 scale)
p) Importance of the initive for Road safety and young drivers (1-5 scale);
q) Do you think that the problems of road safety and reduction of accidents on the roads should be of concern? Y / N
Some questions after 7 months: https://docs.google.com/forms/d/1qU7m75olOhh1-IhWslZZTiqMi9S0txeyyh7GHZEwtqM/edit#responses
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
You used the surveys Methodology during and after the iniciative.
The evaluation was made at the end of each intervention with each student after after measuring the levels of alcohol with the breathalyser
In addition an assessment was made to each participant reportively on the importance of action as well as on the issue on the importance of road safety as a concern for all.
We also conducted an online questionnaire to evaluate the impact of the action in 2017, However, we obtained few answers (27)

Supporting materials