Please describe the main road safety challenges/problems you have addressed or are addressing.
In 2020, 108.000 drivers were caught using their smartphone while driving on the Belgian roads. That is 300 people each day! Other research has indicated that 26% of the Belgians read or send messages while driving, which is higher than the European average (22%). When reading or writing a message, drivers look down to their phone 40 to 60%, and this distraction results in a danger that is higher than when your blood alcohol percentage is 0,8.
What are your objectives?
To encourage drivers to ignore their phone while driving
To inform drivers about the risks of distraction
What has been the effect of the activities?
- Number of journalists present at press conference
- Number of articles in newspapers
- Number of interviews on the radio
- Statistics of the radio campaign
- Statistics of the tv campaign
- Statistics of the social media campaign
How have you shared information about your project and its results?
- Social media
How many people did you reach/have you reached?
Is there a plan for continuing these activities in the coming years?
In the autumn of 2022, a new wave of the campaign will start.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)