Date
Thursday, 21 October, 2021 to Tuesday, 21 December, 2021
Name of action
- Collaborate with Nina Derwael, olympic gymnast and national symbol.
- Create a video where Nina gets distracted in her excersise due to her phone. She picks up the phone and falls. She tells people that you should not use a phone when you need to concentrate, not in the gym, and not in the car.
- Create a radio spot with the same scenario as the video.
- Set up a communication plan with radio channels, tv channels and social media channels (target: young adults).
- Organise a press conference at a race track where Nina has to drive while texting, to show the danger and how little control you have.
- Come up with new research concerning distraction