Initiative details
Studiul caută să contribuie la diminuarea numărului foarte mare de accidente rutiere la nivel naţional prin discutarea factorilor care influenţează viteza autovehiculelor şi prin propunerea de soluţii privitoare la managementul vitezei.
Initiative date
Who was/is your target audience?
Policy makers
Public authorities
Children 0-16
Young adults 17-25
Adults
Parents
Seniors
Company employees
Fleet operators
Car drivers
Car drivers – professional
Educational staff
Emergency services
Public transport
Van drivers
Lorry/truck drivers
Cyclists
Micromobility riders
Powered two wheeler riders (excluding micromobility)
Pedestrians
Others
Topic
Create awareness
Education in school or in community organizations
Knowledge building and sharing
Organisation details
SC Industrie Mica Prahova SA
Enterprise
Romania
Ploiesti
Contact name
Iulia-Mihaela Matreș
Telephone number
0040244543515
iulia.matres@industriemica.ro
Website link
Project activities
If you work together with external partners, list the most important partners and briefly describe their role.
-
Please describe the project activities you carried/are carrying out and the time period over which these were implemented.
Comunicatul privind lansarea studiului a fost distribuit către o serie de publicații online locale și naționale în ziua în care acesta a fost făcut public. De asemenea, acesta a fost publicat pe website-ul societății precum și pe cel al Săptămânii Mobilității Europene 2023 dar și al European Road Safety Charter.
The study is mainly targeted at professionals in the field of road safety, as well as towards local and county authorities. A secondary target group is all other people who are interested in road safety. Its most important goal is to contribute to cutting down the high number of traffic events by discussing the factors which influence car speed and by suggesting solutions regarding speed management. A series of studies on speed management have been developed over time by various institutions at international level. The conclusions of different perspectives on excessive speed are similar: speed is one of the main causes of deaths on the roads and a main risk factor for traffic collisions, but all speed management measures must be primarily reflected in the design of the road. Our study represents a cumulus of these approaches on speed management and presents simple solutions which do not require major financial efforts. As per Police statistics, the number of road accidents dropped in 2023, in comparison with 2022. The slight decrease in this number coupled with a decrease in the number of people injured or deceased in traffic events can also be the result of several initiatives in the field of road safety, ours included. At the same time, it has been proved that knowledge from scientific studies can help complement the information from traffic accidents statistics and point at specific road safety issues. Such data can be a necessity in drafting the national road safety plan for each country. We need a sound policy based on scientific evidence to make sure that the right solutions are implemented when it comes to the safety of our roads. All countries should seek to adopt and promote a target of zero fatalities on the road while analyzing what could be achieved on short, medium and long term. Proper evaluation and assessment of future trends can contribute to the achievement of the desired results. Road safety campaigns have also demonstrated their impact, however, mostly only on short term. They have succeeded in making people aware of the importance of exerting caution when driving. As our study points out, when a community becomes convinced that high speed is unacceptable, it will be more willing to support other speed reduction measures, as well. Our press release was issued in February, 2023, and appeared on several local and national news websites. At the same time, the announcement regarding the launching of the study was published on the European Road Safety Charter website. The study was registered also as a Mobility Action as part of European Mobility Week 2023.
The study is mainly targeted at professionals in the field of road safety, as well as towards local and county authorities. A secondary target group is all other people who are interested in road safety. Its most important goal is to contribute to cutting down the high number of traffic events by discussing the factors which influence car speed and by suggesting solutions regarding speed management. A series of studies on speed management have been developed over time by various institutions at international level. The conclusions of different perspectives on excessive speed are similar: speed is one of the main causes of deaths on the roads and a main risk factor for traffic collisions, but all speed management measures must be primarily reflected in the design of the road. Our study represents a cumulus of these approaches on speed management and presents simple solutions which do not require major financial efforts. As per Police statistics, the number of road accidents dropped in 2023, in comparison with 2022. The slight decrease in this number coupled with a decrease in the number of people injured or deceased in traffic events can also be the result of several initiatives in the field of road safety, ours included. At the same time, it has been proved that knowledge from scientific studies can help complement the information from traffic accidents statistics and point at specific road safety issues. Such data can be a necessity in drafting the national road safety plan for each country. We need a sound policy based on scientific evidence to make sure that the right solutions are implemented when it comes to the safety of our roads. All countries should seek to adopt and promote a target of zero fatalities on the road while analyzing what could be achieved on short, medium and long term. Proper evaluation and assessment of future trends can contribute to the achievement of the desired results. Road safety campaigns have also demonstrated their impact, however, mostly only on short term. They have succeeded in making people aware of the importance of exerting caution when driving. As our study points out, when a community becomes convinced that high speed is unacceptable, it will be more willing to support other speed reduction measures, as well. Our press release was issued in February, 2023, and appeared on several local and national news websites. At the same time, the announcement regarding the launching of the study was published on the European Road Safety Charter website. The study was registered also as a Mobility Action as part of European Mobility Week 2023.
In terms of implementation, what worked well and what challenges did you need to overcome?
Principala provocare este legată de mentalitate și lipsa de preocupare a autorităților în ceea ce privește siguranța rutieră. Studiul creat de noi reprezintă un cumul al diverselor abordări internaţionale privind managementul vitezei şi prezintă soluţii simple, a căror implementare nu necesită eforturi financiare majore. Cu toate acestea, interesul pentru utilizarea acestor măsuri la nivel național este încă scăzut.
Evaluation
Please summarise how you have evaluated the initiative’s impact (e.g. social media reach, survey, feedback forms, statistics).
Evaluarea inițiativei a fost realizată prin statisticile Google Analytics, dar și pe baza audienței site-urilor/publicațiilor online care au distribuit știri pe baza comunicatului de presă transmis.
What has been the effect of the activities?
Comunicatul de presă privitor la proiect a fost transmis atât la nivel local cât și național, apărând în mai multe publicații, astfel atingând cifra estimativă de 2500 de beneficiari indirecți. De asemenea, campania a fost înregistrată ca acțiune de mobilitate europeană pe site-ul Săptămânii Mobilității Europene 2023, precum și pe website-ul European Road Safety Charter.
Please briefly explain why your initiative is a good example of improving road safety.
Conform acestui studiu, devine evident că atunci când o comunitate devine convinsă că viteza mare nu este acceptabilă, va fi mult mai dispusă să susţină măsuri de reducere a vitezei precum şi alte intervenţii de siguranţă rutieră. O serie de studii privind viteza au fost elaborate de-a lungul timpului de diferite instituţii sau organisme la nivel internaţional. Concluziile diferitelor perspective cu privire la viteza excesivă sunt similare: viteza este una dintre principalele cauze ale pierderilor de vieţi omeneşti pe şosele şi un principal factor de risc pentru coliziunile din trafic, însă orice măsură privind managementul vitezei trebuie să fie reflectată în primul rând în designul drumurilor. Studiul lansat propune și soluții simple, necostisitoare, a căror implementare nu necesită eforturi financiare majore. Marcajele și indicatoarele rutiere reprezintă astfel de soluții care pot contribui, când sunt implementate într-un mod coerent, la diminuarea numărului victimelor din evenimentele rutiere.Studiul este singurul de acest fel din România la momentul lansării acestuia și se bazează pe cele mai recente statistici europene și la nivel mondial în domeniul siguranței rutiere conținând sugestii și referiri cu privire la metodele de calmare a traficului și diminuare a numărului victimelor pe șosele.
How have you shared information about your project and its results?
Comunicatul de presă privitor la proiect a fost transmis atât la nivel local cât și național, apărând în mai multe publicații online. De asemenea, campania a fost înregistrată ca acțiune de mobilitate europeană pe site-ul Săptămânii Mobilității Europene 2023, precum și pe website-ul European Road Safety Charter.
