Accurate reporting of road collision deaths and injuries matters.
There is growing evidence that poor reporting can confuse or misdirect concern, obscure the solutions, and even engender aggression.
Good reporting can help us better understand the problems and potential solutions. Through coverage of issues such as road collisions, good journalism shines a light on them, improving accuracy and clarity without sacrificing word counts - and while many journalists already follow good practice, there is always room for improvement.
Produced in collaboration with UK media, road safety, legal and policing experts, these new guidelines are an attempt to do just that, supplementing professional codes of conduct to support the highest standards of reporting in broadcast, print and online.
To read the guidelines click here