Ireland

• New Code of Practice for Child Car Seat Retailers launched to assist retailers and consumers
• Almost a third of seats fitted incorrectly needed major adjustments *
• If a child’s car seat isn’t fitted correctly, it could lead to a serious or fatal injury in the event of a collision

• Ambitious targets include 50% reduction in road deaths and serious injuries by 2030
• Three phases of action plans over lifetime of strategy to reduce deaths and serious injuries
• Projected €3.8bn investment in road safety during first phase action plan to 2024

Minister of State in the Department of Transport, Hildegarde Naughton TD has today launched Ireland’s fifth Road Safety Strategy 2021-2030.

Hosted by the Road Safety Authority, Health and Safety Authority and An Garda Síochán, the ERSharter seminar of Ireland took place the 10th of October in Dublin. Called « Driving for work », the seminar focused on the Work-related road safety issues and more specifically on Grey Fleet management. The main objective of the seminar was to give employers tools to implement employees targeted road safety measures and to create awareness around the grey fleet problematic.

We have place photos of our loved ones who were killed on the roads in white photo frames. The number of frames indicative of the numbers killed in one year. Numbers mean nothing to people but when they see the real people behind the statistics it has a huge impact. Each person killed, much more than just a number. We have taken our display to schools, road safety roadshows, companies, ploughing championships, outdoor events, and Houses of Parliament. In so doing we have helped to get road safety legislation passed which had been previously opposed.

We keep our community informed and up to date on our progress on improving road safety conditions in Naul via our Facebook page.

I have for the last number of years been promoting this campaign throughout my local community/school/professional colleagues and trainees of mine. In 2014 I took the campaign to my local school but since then I have delivered the message to a mostly adult audience. I continue to promote awareness through the kids at school by way of promotional material from the Road Safety Authority in Ireland. My aim is to reduce the number of people who use their phones whilst driving, and raise Safety Awareness around cyclists on our roads.