In Greece drunk driving is among the prevailing causes for a significant number of road accidents making the need for mentality change regarding drunk driving imperative. In this context, Diageo is actively working to have an active role and contribution in this mentality change that has gradually started taking place. To this end it has designed and implements a holistic program about promoting responsible drinking attitudes and preventing drunk driving.
Traffic education plays a significant role in the design and implementation of a successful road safety program of every country. The development of 'Road Safety Culture" is a fundamental objective of the “Hellenic Strategic Plan for the Improvement of Road Safety, 2011-2020).
On 23, 24 July 2016 a car racing event (UPHILL) takes place in the Mynicipality of Gortynia, Central Peloponnese, GREECE, specifically on the road from Dimitsana Town leadind to Zygovisti Village. The message we wish to tranfer is that we display our driving skill and competence only in roads closed to normal traffic - Στις 23 και 24 Ιουλίου 2016 διεξάγεται Ανάβαση Αυτοκινήτων στο Δήμο Γορτυνίας, και συγκεκριμένα στη διαδρομή από Δημητσάνα προς Ζυγοβίστι, στην περιοχή της Κεντρικής Πελοποννήσου.