Germany

The German Road Safety Council (DVR) created the idea to highlight every third Saturday of June the issues of transport accidents. This year, Allianz Motor Insurance Germany and AZT Automotive GmbH helped with creating more awareness via a broad social media campaign. Police, traffic alert services, medical supporters, fire fighters, transport companies, and nameless others participate with their actions. The campaign, named "Vision Zero Heroes!" was based on the psychology of praising good behaviour instead of blaming the bad behaviour.

AZT created three DVD's presenting videos on the topics

in-car child restraint systems
blind spot, when cycling (and walking), and
wearing helmet when cycling.

The number of road traffic fatalities in Germany decreased steadily until 2010. However, since then the statistics show that the number of collisions are on the rise again. Reasons for this trend can be found, for example, in increased traffic volume, stress in everyday life or distraction whilst driving. As a result, dangerous situations on the road are often not assessed correctly or are recognised too late by road users. This shows a need for action to break new grounds in road safety work. This is exactly where gefahrenstellen.de (dangerspots.org) comes in.