The Czech Beer and Malt Association (CBMA) takes an active role in promoting a responsible approach to alcohol consumption. One of its self-regulation activities is the project „When I Drive I Drink NA Beer“, which was launched in 2011 and aims to encourage responsible behavior among drivers. The project’s objective is to both minimize the occurrence of alcohol behind the wheel, which is a major cause of serious road accidents, and to increase awareness of non-alcoholic beer as a safe alternative, in terms of law enforcement and driver safety.
