"Young Drivers and Road Safety” is an online campaign initiated by Industrie Mica Prahova SA and Drumul in siguranta weblog, in support of Protect Young Drivers initiative. The campaign is planned to take place between November 16th and November 22nd. A series of materials will be distributed via Drumul in siguranta weblog and its Facebook page. It is mainly aimed at young drivers, whose lack of experience represents a risk to safety on the road, and the measures implemented so far do not contribute to a reduction of this risk. According to recent Police statistics, young people dominate the serious accidents category, the main causes being a risky behavior on the road, such as driving without a license, or speeding, or driving under the influence. Most recent statistics show that more than half of all traffic events occur at night, with young people being a vulnerable group due to their lack of experience. Recent studies have showed that the influence of road marking and road signs on this particular category of drivers is undeniable.
Target Audience
Images